PPC with YRV Dynamics

Agency Reflections: Building Community, Content, and Authentic Digital Presence

Yousaf Yunes shares an engaging monologue from Runyon Canyon Park in Los Angeles, emphasizing its natural beauty and serene atmosphere, particularly at night. He recounts how the park serves as a place of solace amidst the demanding nature of managing his own ad agency. Transitioning into broader insights, Yousaf discusses the recent election and highlights the Red Side's successful use of social media through captivating events that resonated widely, such as the "garbage truck" stunt and working briefly at McDonald's. These tactics, which generated significant online attention, stand in contrast to the Blue Side’s lack of dynamic content.

Drawing on personal experiences, Yousaf reflects on the importance of humble beginnings, mentioning his first job at Burger King at age 14, and how each step—from fast food to working at Staples and security during college—shaped his career in advertising. This life lesson reinforced his understanding of building authentic connections through relatable and genuine content.

He emphasizes the need for business owners, especially in advertising, to establish an online presence that is easily searchable and impactful. He talks about leveraging platforms like YouTube, podcasts, and blogs to enhance SEO and build authority. Yousaf illustrates this by recounting his success in creating content that drew client inquiries and built trust. He also mentions nurturing a community, exemplified by his own 85-member WhatsApp group, where people exchange knowledge and improve their skills in PPC (pay-per-click) marketing.

Yousaf urges listeners to be proactive in developing their digital footprints, sharing expertise through content, and prioritizing community-building without focusing solely on profit. He encourages giving back to the advertising community, similar to how doctors or lawyers contribute through teaching or pro bono work. This, he argues, elevates the overall quality of work in the field and helps maintain credibility.

Concluding, Yousaf challenges his audience to search their own names online and assess what content appears, stressing the importance of aligning that with what they want to project. He ends with a motivational call to action: build meaningful content, engage with others, and give back to foster genuine growth and trust within their industry.

00:00 - 03:00: Introduction at Runyon Canyon; importance of nature and stress relief.

03:01 - 06:00: Election tactics analyzed; Red Side's success with viral content.

06:01 - 09:00: Personal career journey; emphasis on creating impactful, searchable content.

09:01 - 12:00: Building an online presence; importance of community and engagement.

12:01 - 15:00: Encouragement to give back to the PPC community; reflections shared.

 

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Meta Blueprint Certification: 2015 to Today

Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the journey of Meta's Blueprint certification program from its early days as Facebook Blueprint in 2015 to today's robust Meta Blueprint initiative. This comprehensive talk dives into key developments across the years, such as the introduction of the certification in 2016, the impact of iOS 14 on digital advertising, and the pivotal role of the Conversion API (CAPI) in maintaining ad tracking efficacy. Yousaf highlights the rise of conversion funnels, the effects of the 2020 pandemic on e-commerce behavior, and the 2021 rebranding to Meta Blueprint.

Looking ahead, Yousaf Yunes anticipates exciting advancements, including AI-driven ad copy, improved chatbot integrations for personalized customer engagement, and stronger educational tie-ins with colleges to equip students with in-demand digital marketing skills. Whether you're aiming for Meta Blueprint certification or seeking to understand its industry significance, this discussion is a valuable guide to mastering Meta's evolving advertising landscape.

0:00 - The Origins of Meta Blueprint Certification
2:25 - Certification and Curriculum Evolution
4:48 - The Impact of iOS 14 and Conversion API (CAPI)
6:40 - Future of Meta Blueprint and AI Integration

 

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Special Election Episode: Power of Podcasts in 2024

In this episode, Yousaf Yunes discusses the impact of media strategies in recent elections, focusing on how one side leaned heavily into mainstream podcasts, notably Joe Rogan’s, while the other relied on legacy media and niche podcasts. This approach reflects a shift in media consumption trends and offers insights for marketers and PPC strategists. Yousaf emphasizes the power of choosing impactful media platforms, noting how brands can leverage targeted advertising on popular channels.

He further encourages marketers to expand their professional footprint through content creation, such as blogs, vlogs, and podcasts. Beyond client work, he advocates for sharing predictions, insights, and case studies to build authority and community.

 

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The Behind the Scenes Story on PMAX's Creation

Yousaf Yunes, CEO and Founder or YRV Dynamics narrates the the story behind the creation of PMAX.  Performance Max (PMAX) was one of Google Ads' boldest undertakings. Aiming to revolutionize digital advertising through a single AI-driven campaign that spans Google's entire ecosystem—Search, Display, YouTube, Gmail, Discover, and Maps—it promised simplicity and seamless automation. However, the journey to create it was riddled with challenges, from internal skepticism to ethical concerns.

0:00 – Introduction to Performance Max (PMAX)
1:30 – Development Challenges and Internal Skepticism
3:00 – Ethical Concerns and Privacy Considerations

 

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PPC Pricing: LIVE QA Setting Rates That Reflect Your Worth

Are you struggling to figure out how much to charge for your PPC Pay Per Click freelance or small agency services? 

Whether you're transitioning from a large agency with massive budgets or just starting, pricing yourself can feel tricky. In this video, we’ll walk you through essential steps to determine your true value, avoid the “$400/ per month Trap,” and ensure your pricing reflects the skills and time you bring to your clients. 

Learn tips for calculating your rate, structuring your time effectively, and setting up your contracts for long-term success.

00:00 Pricing Dilemma – Setting the right price for your time and experience
01:14  From Big Agency to Small Clients – Transitioning to smaller clients with smaller budgets
06:15 Avoiding the "$400 Trap" – Why you shouldn't undersell yourself
08:43 Breaking Down Your Value – Calculating your worth and charging accordingly

 

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Live QA! Get High Quality Leads on Google Ads (6 min)

Yousaf, CEO and Founder of YRV Dynamics, discusses in a LIVE QA how to get high quality from your Google Ads from Lead Scoring via CRM. Discover why CRMs like HubSpot, Pipeline & GoHighLevel are essential for effective Google Ads in 2025. We'll explore lead scoring, enhanced conversions, and the best practices for excluding low-quality leads by location. Watch now to master Google Ads and get more qualified leads for your business

0:00 Introduction to Lead Quality in Competitive Niches

1:19 Importance of CRMs and Lead Scoring

4:37 Optimizing Google Ads for Qualified Leads

 

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LIVE! Google Ads Workshop and QA

LIVE! Google Ads Workshop with YouTube subscribers. In this conversation, Yousaf Yunes discusses various strategies for optimizing Google Ads, particularly in the medical industry.

He emphasizes the importance of focusing on conversions rather than just clicks, the need for proper tracking and attribution, and the effectiveness of different ad types such as call ads. The discussion also covers the significance of brand advertising and how it can complement non-brand efforts to improve overall marketing performance.

-Max clicks can lead to a high percentage of spam traffic.

-It's crucial to set up conversion tracking for effective Google Ads.

-Optimizing for specific actions, like WhatsApp clicks, is essential

-Medical advertising should focus on high-intent placements.

-Call ads can be a powerful tool for lead generation in the medical field.

-Brand advertising is important for retargeting and reducing acquisition costs.

-Using both brand and non-brand strategies can enhance overall performance.

-Call ads should be set for longer durations to qualify as conversions.

-Understanding your audience's intent is key to successful advertising.

-Continuous testing and optimization are necessary for effective campaigns

Chapters

00:00 Understanding Google Ads Strategies

05:10 Optimizing for Conversions in Medical Advertising

09:51 Effective Ad Types for the Medical Industry

15:09 Navigating Brand and Non-Brand Advertising

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Google's Garage Beginnings

Google’s story began with two Stanford PhD students, Larry Page and Sergey Brin, who shared a curiosity about organizing the vast, chaotic information on the early internet. Despite a rocky start to their friendship, they collaborated to create a revolutionary search engine that could analyze website connections rather than just counting keywords—something no one had tried before. Their 1996 research project, called 'Backrub,' aimed to rank sites by quality, not just keywords. They later renamed it Google, inspired by the word ‘googol,’ representing their vision to organize an endless amount of web data. But there was a catch—they were broke. Working out of a friend’s garage, they poured everything into refining their technology, driven by the mission to make knowledge universally accessible. In 1998, they launched Google Inc., and the internet would never be the same. The accuracy of Google’s search results was a game-changer, sparking a digital revolution and shaping the way we access information today. Yousaf Yunes, CEO and Founder of YRV Dynamics, narrates.

 

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Boosting Real Estate PPC Conversions: Top Tips for Realtors on Google Ads & Lead Nurturing

Yousaf Yunes, CEO and Founder of YRV Dynamics, provides guidance to real estate professionals on creating high-conversion ad campaigns. Here’s a summary of his key points: Ad Objective Selection:

Yousaf discusses the benefits of using the “no objective” option in Google Ads to provide broader placement and creative control. By skipping pre-set objectives, ad buyers can optimize more freely, catering to specific needs and maximizing flexibility in targeting and ad types.

Compelling Ad Copy and Clear Calls to Action: He emphasizes the importance of including strong, direct calls to action (CTAs) in the ad copy, such as encouraging users to schedule a tour or request more information. This helps guide potential clients and makes ads more actionable, enhancing engagement and improving the effectiveness of each click.

Building Personal Authority: Yousaf suggests that realtors showcase their knowledge of the local area in their ads, such as details about schools, amenities, and neighborhood characteristics. This approach demonstrates expertise, building credibility and establishing the realtor as a local authority, which appeals to both buyers and sellers. Effective Storytelling in Property Marketing: He discusses using detailed storytelling to make property ads more engaging, from smaller homes to luxury properties. Through thoughtful narration of property features, ads can hold attention and better connect with viewers. Yousaf also recommends maintaining CTAs throughout videos to maximize opportunities for viewers to take action.

Targeting Based on Key Demographics: He advises realtors to craft ads based on specific local interests, such as proximity to strong school districts, appealing to families and first-time homebuyers. Additionally, he suggests using dynamic keywords like city names in ad copy to further localize the content, which can be particularly effective in promoting auction and foreclosure properties.

Utilizing Lead Magnets: Lead magnets, such as guides and newsletters, act as “silent salespeople,” nurturing potential clients by offering valuable information. Yousaf explains that this strategy builds ongoing engagement, categorizing prospects into Marketing Qualified Leads and Sales Qualified Leads as they interact with content, enabling realtors to differentiate between general interest and highly qualified leads. Ad Funnel Structure and Retargeting Strategy: Yousaf outlines the importance of a structured marketing funnel, including stages for awareness, engagement, and conversion. He highlights that video ads can be especially effective for building initial engagement and retargeting audiences. Through strategic retargeting, realtors can focus on viewers who show sustained interest, increasing the chances of turning these audiences into clients.

CRM Integration for Lead Tracking: Yousaf emphasizes the necessity of a Customer Relationship Management (CRM) system for managing leads effectively. He notes that linking CRM data with Google Ads enables better conversion tracking, as the CRM provides insights into lead behavior and scores them based on engagement levels. This helps realtors target higher-quality leads and continuously refine ad performance. Enhanced Conversion and Feedback Loops: He discusses “enhanced conversion,” a process that connects CRM-tracked actions with Google Ads to allow comprehensive tracking of customer journeys.

This system improves remarketing accuracy, as actions from lead magnet engagement to direct site interactions remain connected. Enhanced conversion enables Google to learn from each interaction, creating a feedback loop that sharpens ad targeting. Encouraging Engagement and Accessibility: Yousaf concludes by inviting viewers to explore additional content and community resources, including a WhatsApp group.

He encourages viewers to reach out with questions, demonstrating a commitment to ongoing support and engagement. In summary, Yousaf recommends a flexible approach to ad objectives, clear CTAs, personalized storytelling, and community-focused content for successful real estate ad campaigns. Integrating CRMs, nurturing leads with informative content, and leveraging retargeting are key strategies he suggests for optimizing conversions and improving ad effectiveness.

 

00:00 - Yousaf begins by addressing the difference between selecting ad objectives in Google Ads and running ads with no specific guidance.

01:00 - Recommends using “without goals guidance” for more flexibility in ad placements and options. 02:30 - Highlights the importance of clear calls to action (e.g., "schedule a tour today") to boost engagement and click-through rates.

04:20 - Suggests including local details like school districts and neighborhood info in ad copy to build trust and appeal to buyers.

06:50 - Explains the role of lead magnets and CRM systems in nurturing leads and creating a feedback loop for optimized targeting.

 

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