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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes

4 days ago
4 days ago
- Group M is merging agency brands into a single P&L.
- The role of agency brands is evolving to house dedicated client teams.
- Centralizing buying can reduce operational costs.
- Larger clients are increasingly bringing marketing in-house.
- Smaller agencies are becoming more appealing to clients.
- Digital marketing strategies are shifting towards internal management.
- The need for traditional media buying remains strong.
- Agencies must adapt to the changing landscape of client needs.
- The consolidation of agencies may lead to job reductions.
- The future of advertising will see a blend of large and small agency roles.
- "A lot of clients are going internal."
- "TV buying will never go away."

4 days ago
4 days ago
- Speeding up the Google Ads learning process is crucial.
- Using max conversions helps attract high-quality traffic.
- Switching to max conversion value can enhance performance.
- Turn off max conversion value after achieving 30 conversions.
- Max conversions should always be the first strategy.
- PMAX effectively utilizes retargeting for abandoned carts.
- Be cautious with Google My Business leads due to potential spam.
- Identifying conversion value for each step is essential.
- Location assets can improve visibility on Google Maps.
- Always prioritize max conversions before switching to conversion value.

6 days ago
When Deals Fall Through
6 days ago
6 days ago
- Think about why deals fall through and reflect on your role.
- Transparency in pricing can filter out unsuitable clients.
- Document your work even if a deal doesn't go through.
- It's important to maintain a strong negotiating position.
- Not all deal failures are your fault; external factors play a role.
- Establish safeguards to protect your business interests.
- Client expectations can be unrealistic, especially in tough economies.
- Learn to identify red flags in potential clients.
- Offering help to those who can't afford your services can build goodwill.
- Life isn't fair; focus on what you can control.
- "I throw out my price."
- "You can't work like that."

Sunday May 04, 2025
Never Pay for a Meta Blueprint Course
Sunday May 04, 2025
Sunday May 04, 2025
- Meta Blueprint certification enhances marketing skills and credibility.
- The exam is challenging and requires a deep understanding of concepts.
- Practice tests should be taken methodically to ensure comprehension.
- Understanding the reasoning behind answers is crucial for success.
- Yousaf's method involves taking multiple practice tests in a structured manner.
- He emphasizes the importance of free knowledge sharing in the marketing community.
- Monetizing educational content can lead to ethical dilemmas.
- Clients often respond better to paid services than free advice.
- Yousaf's frustration stems from others profiting off his methods without credit.
- The conversation highlights the balance between free advice and the value of paid services.
Keywords: Meta Blueprint, certification, marketing, exam preparation, ethical marketing, knowledge sharing, monetization, online courses, practice tests, marketing strategies, Facebook Blueprint, Meta Blueprint certification

Saturday May 03, 2025
My Love Hate Relationship with Impression Share
Saturday May 03, 2025
Saturday May 03, 2025
- Ad relevancy is crucial for effective advertising.
- Impression share can vary significantly between local and national campaigns.
- Single themed ad groups can help mitigate competition.
- Quality score impacts ad rank and overall performance.
- Landing pages play a vital role in conversion rates.
- Regular A/B testing of landing pages is essential.
- Dynamic keyword insertion can enhance ad relevancy.
- Unclicking unknown traffic can improve targeting accuracy.
- Local businesses have more flexibility in ad strategies.
- Understanding the metrics in the dashboard is key to success.
- "Use single themed ad group."
- "Unclick unknown traffic."
keywords ad relevancy, impression share, local advertising, national advertising, quality score, landing pages, conversions, traffic management, single keyword ad group, dynamic keyword insertion

Sunday Apr 27, 2025
Post Tax Evaluation for PPC Freelancers and Agencies
Sunday Apr 27, 2025
Sunday Apr 27, 2025
- The next most important person you hire is an accountant.
- It's crucial to find an accountant you feel comfortable with.
- Paying taxes is not fun, but it's worth it.
- Building a relationship with your accountant can lead to better tax strategies.
- Incorporating can reduce the likelihood of audits.
- Social Security is going off a cliff, so plan accordingly.
- Contributions to an IRA can lower your taxable income.
- Always ensure you have good medical insurance.
- Timely tax preparation can reduce stress.
- Regularly consult with your accountant for better financial management.
Chapters

Thursday Apr 10, 2025
Tariff & Small Businesses
Thursday Apr 10, 2025
Thursday Apr 10, 2025
- Tariffs are currently a hot topic in economic discussions.
- The U.S. operates at a significant trade deficit with several countries.
- Some businesses are thriving due to increased tariffs on imports.
- Manufacturers in the U.S. are seeing a resurgence as tariffs make imports more expensive.
- Businesses relying on Chinese imports are facing severe challenges.
- It's crucial for businesses to promote their 'Made in the USA' products.
- Supply chain management is critical in a tariff-heavy environment.
- Future trade policies will likely continue to evolve and impact businesses.
- Companies should prepare for potential shifts in manufacturing locations.
- Understanding tariffs is essential for small business owners and e-commerce operators.
- The Tariff Tug-of-War: Business Impacts
- Navigating Tariffs: Opportunities and Challenges
- "This is gonna be a big thing."
- "It's affecting me and my clients."
- "Give me a call, I'd love you for life."

Wednesday Apr 09, 2025
First Look on Demand Gen Beta
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
- DemandGen is crucial for building traffic and frequency.
- First visits rarely lead to purchases without prior awareness.
- Lookalike audiences can enhance targeting effectiveness.
- Paid Gmail ads offer a unique advertising opportunity.
- Understanding ad performance is essential for effective marketing.
- PMAX serves as a powerful remarketing engine.
- Trusting algorithms can improve conversion rates.
- Standard shopping feeds may become obsolete.
- The ability to cherry-pick placements is a game changer.
- Engagement with the audience is key for success.
- Unlocking the Power of DemandGen
- Maximizing Traffic with DemandGen Strategies
- "PMAX is a remarketing engine."
- "Feel free to give me a call."
- "I love you for life."

Tuesday Apr 08, 2025
Prepare for Disappointments in Business
Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
- Disappointment is a universal truth in relationships.
- Prepare yourself for disappointment to mitigate its impact.
- Channel negative emotions into creative outlets like content creation.
- Finding balance through nature and loved ones can be therapeutic.
- It's essential to identify what levels you after a disappointment.
- Understanding that anger often masks deeper feelings of hurt is crucial.
- Building bridges is more therapeutic than burning them in relationships.
- Contracts serve as protective measures in business dealings.
- Emotional healing is as important as physical healing.
- Maintaining connections with friends can provide support during tough times.
- Navigating Disappointment in Life and Business
- Transforming Anger into Creative Energy
- "You're gonna be disappointed."
- "Get ready for this."
- "I was so fucking mad."
- "Your contract is your Bible."