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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
2 hours ago
2 hours ago
- OMG Omnicom Media Group's acquisition of IPG is significant.
- Agency politics can heavily influence career trajectories.
- Building strong relationships is crucial in agency work.
- Being indispensable can lead to career stagnation.
- Adaptability is key in the face of corporate changes.
- Maintaining a diverse portfolio of clients is essential.
- Leadership should be demonstrated before and after reviews.
- Company loyalty has diminished in recent years.
- Having a side hustle is now a necessity.
- Visibility and proactivity can help mitigate layoffs.
- Navigating Corporate Takeovers in Media
- The Politics of Agency Life
- "What comes around goes around"
- "Lead an account, lead meetings"
- "I never worked at OMG though"
10 hours ago
Agency Service Vendors Need to Stop Spamming
10 hours ago
10 hours ago
- Vendor outreach can be annoying and ineffective.
- Leads are not as valuable as contracts.
- Building a community leads to client growth.
- Offering free advice builds relationships.
- Salespeople should focus on retainers, not just leads.
- Lead generation services often lack genuine value.
- Expertise and visibility are crucial for freelancers.
- Relationships with competitors can be beneficial.
- A community-driven approach is more effective.
- Understanding client needs is key to successful outreach.
2 days ago
My Thoughts on Client Discounts
2 days ago
2 days ago
- Clients often request discounts, which is a common scenario.
- It's essential to have a process in place for handling payment issues.
- Offering discounts should come with a clear understanding of mutual benefits.
- Establishing a commitment from clients is crucial when providing discounts.
- Good communication with clients can prevent misunderstandings.
- Rewarding loyal clients can strengthen business relationships.
- Negotiating with the business owner ensures clarity and commitment.
- Discounts should be given thoughtfully and strategically.
- Maintaining a good rapport with clients is vital for long-term success.
- It's important to assess whether a client is worth the discount based on their potential for future business.
- Mastering Client Discounts: Strategies for Small Businesses
- The Art of Negotiating Discounts with Clients
- "I deserve a discount."
- "You need to negotiate with the owner of the business."
- "Make sure they're cool people."
3 days ago
3 days ago
- Building relationships is key to success in the industry.
- Networking with competitors can lead to profitable opportunities.
- Imitation can be a form of flattery and inspiration.
- Being helpful and friendly attracts clients.
- Every relationship, no matter how small, matters.
- Focus on building a community rather than just transactions.
- People prefer to work with those they find approachable.
- Utilizing platforms like Upwork requires a strategic approach.
- Collaboration can enhance the strength of the industry.
- Networking can provide alternative revenue streams beyond direct clients.
- "Every relationship matters."
- "Help people, my friends."
5 days ago
5 days ago
Yousaf discusses the concept of 'permanent campaigning' as a strategy for both political campaigns and marketing. He emphasizes the importance of consistent content creation and engagement to build a community and grow an audience. By sharing personal experiences and insights, he illustrates how a permanent campaign mindset can lead to collaboration and networking opportunities, ultimately benefiting business growth.
- Permanent campaigning is essential for political and marketing success.
- Consistent content creation keeps the audience engaged.
- Small businesses must commit to regular posting to build an audience.
- Engagement is key to growing a community.
- Collaboration can lead to new opportunities and insights.
- A permanent campaign mindset helps in maintaining audience interest.
- Content doesn't have to be perfect; it just needs to be consistent.
- Social media presence should reflect the brand's expertise.
- Building a community is akin to nurturing plants; it requires care and attention.
- Regular interaction with the audience fosters loyalty and growth.
- The Power of Permanent Campaigning
- Creating a Consistent Content Strategy
- "This is an appetite."
- "You have to make sure you're there."
- "What's your permanent campaign?"
7 days ago
7 days ago
- Being an expert is crucial in any vocation.
- Misrepresentation can harm both individuals and the industry.
- Clients must take responsibility for their own success.
- Proper mentorship is essential for growth in PPC.
- Conversion setup is vital for effective advertising campaigns.
- A CRM is necessary for tracking lead quality and behavior.
- Expert recommendations should be followed for best results.
- You cannot command expert wages without proven expertise.
- It's important to set clear expectations with clients.
- Expertise is demonstrated through experience and results.
- Are You an Expert?
- The Dangers of Pretending to Be an Expert
- "Are you an expert in your vocation?"
- "You need to level up immediately."
- "They didn't do any conversion setup."
Monday Dec 02, 2024
The Hierarchy of Consumers in Google Ads
Monday Dec 02, 2024
Monday Dec 02, 2024
- Only 1-5% of Google Ads traffic consists of gold consumers.
- Gold consumers are highly loyal and buy regardless of offers.
- Silver consumers are brand evangelists who engage with the brand.
- Bronze consumers are price-sensitive and often window shop.
- Compelling offers can convert bronze consumers to silver or gold.
- Clickers do not add to cart; they only click.
- Conversion-based strategies are essential for acquiring consumers.
- MaxClicks often leads to acquiring clickers, not consumers.
- Building connections is crucial for agency success.
- Engagement through email marketing can enhance consumer loyalty.
- "They buy no matter what."
- "They're loyal to your competitors."
- "Clickers are the worst."
Saturday Nov 30, 2024
Mastering Community Growth for Business Success
Saturday Nov 30, 2024
Saturday Nov 30, 2024
- Think in terms of domain authority, not just leads.
- Building relationships with competitors can lead to referrals.
- Referral business can be a significant source of clients.
- Respect in the community is crucial for business growth.
- Conversion tracking is essential for effective PPC campaigns.
- Many agencies do a half-hearted job with client setups.
- Being seen as an expert attracts clients to you.
- Engaging with your community fosters mutual respect.
- Start helping those who are new to the industry.
- Specialize in your field to grow your network.
- "Think about domain authority."
- "Start with the basic people."
Thursday Nov 28, 2024
Grow Your Business, By Growing Your Commmuniity
Thursday Nov 28, 2024
Thursday Nov 28, 2024
- Visualize your business and its potential.
- Focus on building a community of brand loyalists.
- WhatsApp can serve as a safe and engaging platform.
- Content sharing can address common questions effectively.
- YouTube engagement can be sporadic and less personal.
- Being a leader in your industry fosters respect.
- Peer relationships can lead to organic growth.
- Building bridges with competitors can create opportunities.
- Referral networks enhance business visibility and credibility.
- Utilizing free platforms can maximize outreach and engagement.
- Growing Your Business Footprint
- Building Community through WhatsApp
- "I drop content in there sporadically."
- "Build bridges, not burn them."
- "That's called a referral network."
- "WhatsApp is free my friends."