PPC with YRV Dynamics: the Google Ads Experts

AI is changing PPC—and the value of the expert behind the campaigns. Are you evolving from button pusher to media buyer, strategist, and ultimately, revenue architect?

In this episode of PPC with YRV Dynamics, Yousaf Yunes shares his perspective on why PPC professionals need to move beyond campaign execution and connect advertising decisions to business growth. As automation handles more routine tasks, your value increasingly comes from understanding lead quality, customer acquisition costs, profitability, and lifetime value.

Yousaf also explores how AI can steer campaigns in the wrong direction: optimizing for junk leads, misreading search intent, overvaluing branded traffic, and recommending changes without understanding account history. The danger? A bad decision can spread across campaigns and put real advertising dollars behind the wrong objective.

In this episode:
• The evolution from button pusher to revenue architect.
• Why campaign setup alone is a harder service to build an agency around.
• How qualified leads, closed sales, CRM data, and repeat purchases help define meaningful success.
• Why separating branded and non-branded performance matters.
• How polished AI recommendations can create false confidence.
• Why consumer trust and privacy matter in the shift toward agentic shopping.
• Where human judgment adds value to automation.

The future is human expertise plus AI. Someone still needs to ask: Are these conversions becoming customers? Are we growing profitably? And when should we change direction?

AI can help execute the work. Your value is knowing what the business needs that work to accomplish.

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#YousafYunes
#YRVDynamics
#PPC
#PPCExpert
#PPCWithYRVDynamics
#GoogleAds
#PaidMedia
#PaidSearch
#DigitalMarketing
#ArtificialIntelligence
#AIInMarketing
#AgenticAI
#MarketingAutomation
#HumanPlusAI
#PPCStrategy
#MediaBuying
#RevenueGrowth
#RevenueArchitect
#AgencyGrowth
#MarketingStrategy
#LeadGeneration
#LeadQuality
#ConversionTracking
#CRM
#CustomerAcquisition
#CustomerLifetimeValue
#ROAS
#PerformanceMax
#BusinessGrowth
#MarketingPodcast

Is your agency positioned to grow—or leaving the door open for someone else to take your business?

In this episode of PPC with YRV Dynamics, Yousaf Yunes makes the case for treating agency growth in 2027 like a battle for territory. That territory includes the platforms you manage, the relationships you build, and the opportunities you earn before competitors get there.

Yousaf breaks down three pillars of a more proactive growth strategy:

• Expand within your existing accounts. Look beyond managing Google Ads alone. Identify opportunities to take responsibility for Meta, TikTok, and more of your client’s paid media. Earn a larger role by connecting the strategy and being accountable for results.
• Expect tangible value from your vendors. Challenge promises to “scale your business.” Ask potential partners for relevant introductions, qualified opportunities, and a clear explanation of how they will help you grow. Apply that same standard to your own pitches with an audit, business analysis, and an actionable growth roadmap.
• Get out of the office and meet buyers. Build relationships at the events your prospects attend: auto shows, wedding expos, travel conventions, and other industry gatherings. Use your local presence to create conversations with business owners that digital outreach alone may never produce.

The episode also explores choosing clients with room to grow, protecting existing relationships, and moving beyond reliance on crowded online acquisition channels.

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If you run a PPC agency or service business, this is a direct challenge to get proactive: deepen your client relationships, make partnerships count, and start showing up where business happens.

Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics (60K+ Views)

Our PPC with YRVDynamics WhatsApp Group Click here (155 members)

Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/

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#yousafyunes
#YRVDynamics
#PPC
#PPCExpert
#PPCWithYRVDynamics
#GoogleAds
#MetaAds
#TikTokAds
#PaidMedia
#PaidSearch
#DigitalMarketing
#PPCAgency
#AgencyGrowth
#AgencyOwner
#AgencyLife
#BusinessGrowth
#ClientAcquisition
#ClientRetention
#BusinessDevelopment
#LeadGeneration
#ReferralMarketing
#StrategicPartnerships
#Networking
#InPersonNetworking
#TradeShows
#SmallBusiness
#Entrepreneurship
#MarketingStrategy
#2027Strategy
#MarketingPodcast

 

Why would a PMax campaign’s “Other search terms” bucket deliver some of its most efficient conversions?

In this episode of PPC with YRV Dynamics, Yousaf Yunes shares a surprising discovery from a franchise account with approximately 50 locations. Before replacing a successful Performance Max campaign with a traditional Search campaign, he investigated where its results were coming from.

Approximately 85% of the campaign’s spend was going toward Search. Its overall cost per conversion was roughly $40–$45, compared with a typical benchmark of around $80. But the biggest surprise was inside “Other search terms”: more than 60% of the reported conversions were coming from that bucket, at approximately $20 per conversion.

Yousaf explores whether tightly controlled exact and phrase match campaigns can miss valuable ways customers express their needs—and why PMax’s broader targeting may have helped this account capture additional opportunities.

In this episode:

• Why a Search-heavy PMax campaign deserved a closer look before being replaced.
• What the “Other search terms” results revealed about conversion volume and efficiency.
• How customers can express buying intent beyond the keywords you selected.
• The trade-off between tighter keyword control and broader discovery.
• Why broader reach doesn’t automatically mean cheaper clicks or better results.
• What Yousaf plans to test next after broad match previously underperformed in this account.

These findings are an account-specific observation and a starting point for further testing. The undisclosed queries don’t establish exactly which searches drove the advantage—or prove that PMax will outperform Search in every account.

The takeaway: Before restricting or replacing a campaign, investigate what is producing results. Your keyword list may not capture every way a potential customer asks for what you sell.

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Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics (60K+ Views)

Our PPC with YRVDynamics WhatsApp Group Click here (155 members)

Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/

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#yousafyunes
#YRVDynamics
#PPC
#PPCexpert
#PPCWithYRVDynamics
#GoogleAds
#PerformanceMax
#PMax
#OtherSearchTerms
#SearchTerms
#SearchTermReport
#SearchAdvertising
#PaidSearch
#ExactMatch
#PhraseMatch
#KeywordStrategy
#KeywordResearch
#NegativeKeywords
#SearchIntent
#ConversionTracking
#CostPerConversion
#CustomerAcquisition
#LeadGeneration
#CampaignOptimization
#GoogleAdsStrategy
#PPCManagement
#DigitalMarketing
#FranchiseMarketing
#MarketingPodcast
#PPCCaseStudy

Two customers click your Google ad and each spends $100. One never returns. The other buys five more times. Their first orders look identical—but their value to your business is completely different.

In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down customer lifetime value (LTV) and explains why the first purchase only tells part of the story. Learn how average order value, purchase frequency, and customer lifespan help you estimate the revenue a customer relationship can generate—and how actual purchase history helps you measure what happened.

We explore four customer groups: one-time buyers, repeat buyers, high-spend buyers, and high-spend repeat buyers. Through everyday examples involving tech accessories and coffee machines, Yousaf explains how relevant follow-up purchases can turn a single transaction into an ongoing relationship.

You’ll learn:
• How to estimate revenue-based LTV with a simple formula.
• Why your analysis must include customers who never buy again.
• Which customer data to track in Shopify or your CRM.
• How customer segmentation can inform your Google Ads strategy.
• Why returning website visitors and returning purchasers are different.
• How to connect acquisition sources with repeat purchases and long-term revenue.

The key question: Where are your best customers actually coming from?

Your first sale tells you somebody bought. LTV tells you what that customer relationship became.

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Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics (60K+ Views)

Our PPC with YRVDynamics WhatsApp Group Click here (155 members)

Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/

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#yousafyunes
#YRVDynamics
#PPC
#PPCexpert
#CustomerLifetimeValue
#LTV
#CLV
#GoogleAds
#Shopify
#Ecommerce
#DigitalMarketing
#PPCMarketing
#PaidSearch
#CustomerRetention
#RepeatCustomers
#CustomerAcquisition
#CustomerSegmentation
#HighValueCustomers
#AverageOrderValue
#PurchaseFrequency
#CustomerLoyalty
#ConversionTracking
#CRM
#Remarketing
#RetentionMarketing
#EcommerceMarketing
#MarketingAnalytics
#ROAS
#PPCPodcast
#PPCwithYRVDynamics

Are you paying for another software subscription when AI could help you get the work done with tools you already use?

In this episode of PPC with YRV Dynamics, Yousaf Yunes shares his perspective on how agentic AI could challenge subscription software—and what that means for small businesses, founders, and PPC agencies.

Drawing from his own experience connecting ChatGPT and Slack for project reminders, Yousaf explores why businesses should evaluate their existing AI tools before buying another standalone product. He also discusses where automation helps with simple advertising tasks and why complex campaigns still demand experienced strategy, oversight, and coordination.

In this episode, we cover:

• Why agentic AI could put pressure on SaaS products built around easily replicated features.
• How Yousaf approached recurring project reminders using ChatGPT and Slack.
• What to question before paying for an AI-powered tool or custom software build.
• How smaller advertisers can approach campaign setup with AI and freelance support.
• Why multi-location campaigns, remarketing, reporting, and customer acquisition require deeper expertise.

The takeaway: Start with the work you need completed. Explore what your existing tools can handle, evaluate the results, and invest in expert help where complexity makes it valuable.

Listen to PPC with YRV Dynamics for practical conversations about paid advertising, business growth, and AI.

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Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics (60K+ Views)

Our PPC with YRVDynamics WhatsApp Group Click here (155 members)

Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/

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#yousafyunes
#YRVDynamics
#PPC
#PPCexpert
#AgenticAI
#SaaS
#ArtificialIntelligence
#AIAutomation
#BusinessAutomation
#GoogleAds
#PaidMedia
#DigitalMarketing
#PPCStrategy
#MarketingAutomation
#SmallBusiness
#SmallBusinessOwner
#Entrepreneurship
#StartupFounders
#BusinessGrowth
#ChatGPT
#Slack
#WorkflowAutomation
#ProjectManagement
#VibeCoding
#FutureOfWork
#AdTech
#CustomerAcquisition
#MarketingStrategy
#PPCPodcast
#PPCWithYRVDynamics

Your Google Ads dashboard shows 40 conversions, but your sales team reports only two customers. What happened to everyone else?

In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down the gap between generating leads and winning paying customers. A phone click, form submission, or quote request tells you someone took action—but understanding what happens next is where the real work begins.

We explore how conversion definitions, lead quality, sales follow-up, and booking friction affect your results. You’ll also learn why your CRM matters: connecting each inquiry to its campaign, tracking progress through the sales process, and feeding qualified leads and actual revenue back into Google Ads.

Plus, we compare two campaigns spending the same $2,000. One produces 40 leads and two customers; the other generates 20 leads and four customers. The second campaign delivers a lower advertising cost per customer, but longer sales cycles mean the comparison can change as more leads close.

In this episode:
• Separate conversion actions from unique, qualified prospects.
• Use lead scoring to understand buying intent.
• Find where inquiries stall between first contact and the sale.
• Connect campaign data, follow-ups, and revenue through your CRM.
• Evaluate customer acquisition costs alongside cost per lead.

Getting the inquiry is only the beginning. Understanding which leads become customers—and why others don’t—is how you make better advertising and sales decisions.

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Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics (60K+ Views)

Our PPC with YRVDynamics WhatsApp Group Click here (155 members)

Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/

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#yousafyunes
#YRVDynamics
#PPC
#PPCexpert
#PPCwithYRVDynamics
#GoogleAds
#LeadGeneration
#LeadQuality
#ConversionTracking
#CustomerAcquisition
#CRM
#LeadScoring
#OfflineConversions
#QualifiedLeads
#SalesFunnel
#LeadNurturing
#SalesFollowUp
#CostPerLead
#CostPerAcquisition
#PaidSearch
#SearchEngineMarketing
#DigitalMarketing
#PerformanceMarketing
#MarketingAttribution
#ConversionOptimization
#GoogleAdsStrategy
#LeadConversion
#SalesAndMarketing
#MarketingAnalytics
#SmallBusinessMarketing

How much are you willing to spend chasing a client before you start questioning the return?

In this episode of PPC with YRV Dynamics, Yousaf Yunes shares his frustrations with Upwork and how his experience on the platform has changed since launching his agency in 2022. From platform fees to Connects and the disappointment of proposals that go nowhere, he explores what client acquisition really costs freelancers and agency owners.

Beyond the frustration is a bigger business question: could that time, money, and energy do more for your own brand?

Yousaf discusses building relationships through referrals, cold outreach, paid advertising, LinkedIn, YouTube, and podcasting. He also shares why showing your face and talking about your work can open doors—even when putting yourself out there feels uncomfortable.

In this episode:

• How platform costs can eat into the value of winning a client.

• Why proposal spending deserves the same scrutiny as an advertising budget.

• The risk of relying on one marketplace for new business.

• Ways to build visibility and generate opportunities beyond Upwork.

• Why being proud of your business means letting people see it.

If you’re a PPC freelancer, media buyer, or agency owner questioning what you’re getting back from your prospecting spend, this episode will give you plenty to think about.

 

Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics (60K+ Views)

Our PPC with YRVDynamics WhatsApp Group Click here (155 members)

Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/

 

 

#yousafyunes
#YRVDynamics
#PPC
#PPCexpert
#PPCWithYRVDynamics
#Upwork
#UpworkFreelancer
#UpworkFees
#UpworkConnects
#Freelancing
#FreelancerLife
#FreelanceMarketing
#AgencyOwner
#AgencyGrowth
#DigitalMarketing
#PPCManagement
#GoogleAds
#MediaBuying
#ClientAcquisition
#LeadGeneration
#BusinessDevelopment
#Entrepreneurship
#SmallBusiness
#PersonalBranding
#ContentMarketing
#ColdOutreach
#ReferralMarketing
#LinkedInMarketing
#YouTubeMarketing
#MarketingPodcast

Strong sales numbers don’t always mean strong profits. What actually remains after product costs, fulfillment, shipping, and advertising?

In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down PROAS—profit return on ad spend—and explains why advertisers need to understand the economics behind the results they report.

We walk through how COGS and other included costs affect returns, including an example where a campaign generating 4X ROAS leaves five times more money after advertising than one generating 6X ROAS.

You’ll learn:
• How PROAS differs from traditional ROAS.
• Where COGS, shipping, fulfillment, and fees fit into the calculation.
• Why you need to clearly define which costs your calculation includes.
• When to use PROAS to compare campaigns, evaluate product margins, and make budget decisions.
• Why money remaining after advertising still needs to cover any business expenses not already included.

Plus, we discuss why reporting profitability and optimizing toward it are separate steps: Reporting tells you what happened. The values used for bidding help determine what the platform pursues next.

Before increasing your ad budget, look beyond what you sold. Understand what those sales left you.

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Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics (60K+ Views)

Our PPC with YRVDynamics WhatsApp Group Click here (155 members)

Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/

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#yousafyunes
#YRVDynamics
#PPC
#PPCexpert
#PROAS
#ROAS
#ProfitReturnOnAdSpend
#ReturnOnAdSpend
#COGS
#CostOfGoodsSold
#Profitability
#ContributionMargin
#ProfitMargins
#GoogleAds
#MetaAds
#PaidSearch
#PaidMedia
#DigitalMarketing
#PerformanceMarketing
#PPCManagement
#AdSpend
#MarketingROI
#EcommerceMarketing
#EcommerceGrowth
#CampaignOptimization
#MediaBuying
#MarketingAnalytics
#BusinessGrowth
#AdvertisingStrategy
#PPCPodcast

 

 

 

 

 

Your ads generated $10,000 in sales on $2,000 in ad spend. That’s a 5X ROAS—but how much money does your business actually keep?

In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down cost of goods sold (COGS), gross profit, and why strong advertising results don’t always translate into strong business profits.

We walk through a simple example: $10,000 in net sales, minus $4,000 in COGS, leaves $6,000 in gross profit. Subtract $2,000 in ad spend and a $2,000 agency retainer, and just $2,000 remains before any additional expenses.

You’ll learn:

• What COGS means and why ad spend and agency retainers are separate marketing expenses.

• How discounts, free shipping, refunds, and returns can reduce what you keep.

• Why two businesses can achieve the same ROAS and have very different profits.

• How product margins, order value, and operating costs should shape advertising targets.

• Why identifying products with stronger margins matters before increasing your budget.

Whether you’re a business owner, media buyer, or agency operator, this episode will help you look beyond reported revenue and ask better questions about profitability.

Before you scale, understand what it costs to sell and fulfill an order—and what remains afterward.

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Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics (60K+ Views)

Our PPC with YRVDynamics WhatsApp Group Click here (155 members)

Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/

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#yousafyunes
#YRVDynamics
#PPC
#PPCExpert
#PPCWithYRVDynamics
#COGS
#CostOfGoodsSold
#ROAS
#ReturnOnAdSpend
#ProfitMargins
#GrossProfit
#Ecommerce
#EcommerceMarketing
#EcommerceProfitability
#GoogleAds
#MetaAds
#PaidSearch
#PaidMedia
#PerformanceMarketing
#DigitalMarketing
#AdSpend
#AgencyFees
#CustomerAcquisitionCost
#CustomerAcquisition
#MediaBuying
#MarketingStrategy
#BusinessGrowth
#ProfitableGrowth
#SmallBusinessMarketing
#MarketingPodcast