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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes

6 hours ago
The Price of Free Google Ads Audits Pt 2
6 hours ago
6 hours ago
- Free work should be casual and not overly detailed.
- Never underestimate the value of your expertise.
- Clients often struggle to implement advice given to them.
- It's important to secure professional services to avoid amateur mistakes.
- Providing free advice can lead to clients taking your ideas without compensation.
- A good deal is beneficial for both parties involved.
- Clear communication is key in client relationships.
- Be cautious of clients who seek free advice without commitment.
- Organic marketing efforts can lead to valuable client relationships.
- Always ensure that clients understand the importance of professional guidance.
- The Hidden Costs of Free Work
- Valuing Your Expertise in Client Relationships
- "You have to sign on with us."
- "A good deal benefits both sides."
- "You have to put in the time."
keywords free work, client relationships, marketing strategies, audits, business advice, expertise, value of services, client expectations, marketing failures, professional services

2 days ago
2 days ago
- Lead generation is crucial for business success.
- Selling leads without proof of conversion is unethical.
- Client retention is more profitable than constant acquisition.
- Testing leads before selling them is essential.
- Niche focus can enhance lead generation effectiveness.
- Quality leads can significantly boost client lifetime value.
- Automation and technology should not replace genuine relationships.
- Building a reputation takes time and effort.
- Entrepreneurs must be realistic about their capabilities.
- Understanding your market is key to successful lead generation.
- Navigating the Lead Generation Landscape
- Ethics and Sustainability in Lead Generation
- "Do you sell contracts?"
- "You're basically scamming people."
- "A good lead is well-defined."

Saturday Feb 01, 2025
Lessons from American Chopper
Saturday Feb 01, 2025
Saturday Feb 01, 2025
- American Chopper highlighted the complexities of father-son relationships.
- Personal experiences can change how people perceive you.
- Running a business requires patience and understanding.
- The craftsmanship in motorcycle building can be subjective.
- Television can elevate individuals to a god-like status.
- Expertise in a field doesn't always correlate with public perception.
- Technical knowledge is crucial in digital marketing.
- Nostalgia can shape our understanding of past experiences.
- Life lessons often come from unexpected events.
- The importance of authenticity in presenting oneself online.
- Nostalgia and Life Lessons from American Chopper
- Father-Son Dynamics in Business and Life
- "I snapped my leg in half."
- "They were a little dangerous."
- "I think it's really good."

Thursday Jan 30, 2025
More Work and Less Pay????!!!
Thursday Jan 30, 2025
Thursday Jan 30, 2025
- It's important to allow clients to ask for one big favor occasionally.
- Frequent discount requests can strain client relationships.
- Service quality should align with the pricing structure.
- Recognizing when a client is taking advantage is crucial.
- Maintaining a balance between service and compensation is key.
- Long-term clients can sometimes become the most demanding.
- It's essential to analyze business units for profitability.
- Saying no can be a necessary part of business growth.
- Negotiation tactics should be used wisely to avoid exploitation.
- Positive relationships with clients are vital for sustainable business.
- Navigating Client Discounts: A Balancing Act
- When to Say No: Client Relationships Explored
- "It's worth it to say no sometimes."
- "You have to be strong and say no."
- "It's a terrible situation to be in."
KW: client relationships, discounts, negotiation, business strategy, service quality, client retention, pricing strategy, business growth, partnership dynamics, service expectations

Monday Jan 27, 2025
Max Conversions vs. Max Conversion Value
Monday Jan 27, 2025
Monday Jan 27, 2025
- Maximized conversions focus on quantity over quality.
- Conversion value targets higher-end buyers who spend more.
- TROAS optimizes for higher-priced items when available.
- Max conversions are great for learning campaigns before switching.
- TCPA is about targeted cost per acquisition, different from max conversions.
- ATC (Add to Cart) is the first level of consumer engagement.
- Max conversion value leads to high-quality customers.
- Learning happens best with maximized conversions before switching to value.
- Campaigns should be fully learned before switching to conversion value.
- Push for higher conversions with TROAS after learning phase.
- Maximized Conversions vs. Conversion Value Explained
- Understanding TCPA in Digital Marketing
- "ATC is the first level of hand raising."
- "Push for higher conversions with TROAS."
- "TROAS optimizes for higher-priced items."

Sunday Jan 26, 2025
The Basics of Google Ads: A Must-Know
Sunday Jan 26, 2025
Sunday Jan 26, 2025
- Breaking into PPC is a common concern for many.
- Doing something hard can set you apart in the industry.
- Understanding the basics is crucial before advancing.
- The Google Ads dashboard is fundamental to success.
- Many people underestimate the complexity of PPC.
- Shortcuts in learning can lead to poor performance.
- Experience is essential before charging clients.
- Consulting without implementation lacks value.
- Mistakes in PPC can be costly for both clients and practitioners.
- Expertise is necessary to avoid buyer's remorse in advertising.
- Mastering PPC: The Path to Success
- The Basics of Google Ads: A Must-Know
- "Do something hard to stand out."
- "You have to know how the dashboard works."
- "You can't live off a quick consulting fee."

Saturday Jan 25, 2025
Retainer vs. Hourly
Saturday Jan 25, 2025
Saturday Jan 25, 2025
- Retainers should focus on results, not hours worked.
- Clients often lose sight of the value of expertise.
- Lower hourly rates may lead to subpar results.
- Investing in a retainer can yield better outcomes.
- Experience and proven results are crucial in PPC.
- Retainers allow for the involvement of a skilled team.
- Understanding client needs is key to setting retainers.
- A good retainer can be a cost-effective solution.
- Management fees are a necessary investment for scaling.
- Choosing the right professional is essential for success.
- The Retainer Revolution: Why Results Matter
- Hourly Rates vs. Retainers: The Ultimate Showdown
- "You should be focused on results."
- "That's a hell of a retainer, right?"
- "You have to pay a retainer."

Thursday Jan 23, 2025
Experts Charge Expert Rates
Thursday Jan 23, 2025
Thursday Jan 23, 2025
- The demand for PPC skills is rising due to economic shifts.
- Expertise in advertising is crucial for success.
- Understanding conversions is key to effective ad campaigns.
- Ads are easy to set up, but true expertise is rare.
- Charging expert rates requires proven expertise and results.
- Certification can differentiate you in a competitive market.
- Continuous learning is essential in the ever-evolving ad landscape.
- Building trust with clients is vital for long-term success.
- Case studies are important for showcasing your skills.
- Mentorship can accelerate your learning and growth in PPC.
- Navigating the PPC Landscape: A Guide to Success
- Mastering Paid Ads: The Path to Expertise
- "How do I break into PPC?"
- "Prove you had the chops."
- "Be an expert."
keywords: PPC, paid ads, Google Ads, Meta Ads, advertising agency, expertise, certification, conversions, analytics, mentorship

Tuesday Jan 21, 2025
What Goals Will You Follow Through in 2025
Tuesday Jan 21, 2025
Tuesday Jan 21, 2025
- Reflect on areas of improvement for the new year.
- Prioritize taxes and contracts in business planning.
- Scaling requires delegation and trust in your team.
- Client satisfaction is crucial for long-term success.
- Start small to fulfill promises made to your business.
- A good tax advisor can significantly reduce expenses.
- Contracts are essential for protecting your business.
- Being above ground allows for better business management.
- Happy clients are more valuable than high-paying adversarial ones.
- Take immediate action to start the process of improvement.
- Navigating Business Goals for 2025
- The Crucial Role of Taxes and Contracts
- "You have to feed your babies, guys."
- "What did you promise your business?"
- "You can't do it all, guys."