PPC with YRV Dynamics

YouTube Shorts Are Now 3 Minutes Long

Beware the Ides of October! On October 15th, YouTube will release an update extending YouTube Shorts to 3 minutes. This means more storytelling, advertising space, and notable creators joining. The update includes remix features and VEO integration for AI backgrounds, promising exciting content possibilities. Viewers can customize their feed to see less shorts content. Stay tuned for the future of YouTube on YRV Dynamics.

 

00:00 Introduction

01:00 YouTube Shorts Extension

02:09 Remix Feature & Unsplash

03:16 Customizing Feed

03:57 Future Content & Conclusion

 

#youtubeshorts #youtubevideo #googleads

 

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STAG is the Way

In this conversation, Yousaf Yunes discusses the transition from Single Keyword Ad Groups (SKAG) to Single Themed Ad Groups (STAG) in Google Ads. He emphasizes the importance of focusing on conversions rather than quality scores, the limitations of SKAG, and the benefits of using STAG for better management and scaling. Yousaf also highlights the role of dynamic keyword insertion and creative strategies in optimizing ad performance. He concludes with resources for further learning and engagement.

 

• STAG is a more effective approach than SKAG for Google Ads.
• Quality scores are not indicative of conversion success.
• Focus on conversions rather than just high CTR.
• Dynamic keyword insertion can enhance ad relevance.
• Let the algorithm optimize your ad performance.
• STAG allows for better management and scaling of campaigns.
• Use search term reports to refine targeting.
• Creative ad strategies are essential for success.
• B2B lead generation requires a different approach in STAG.
• Resources like Medium articles and podcasts can provide further insights.

titles

• From SKAG to STAG: A New Era in PPC
• Revolutionizing Google Ads with STAG

Sound Bites

• "STAG is the way you should be designing your terms."
• "SEMrush is absolutely exposing your campaign setup."
• "Quality scores do not take into account conversion."

Chapters

• 00:00 The Rise of STAG in Google Ads
• 02:54 Understanding Quality Scores and Conversions
• 05:46 The Limitations of SKAG and the Need for Flexibility
• 08:45 Scaling with STAG: A New Approach
• 12:14  Dynamic Keyword Insertion and Creative Strategies
• 14:52 Final Thoughts and Resources for Success

 

keywords STAG, SKAG, Google Ads, Quality Scores, Conversions, Dynamic Keyword Insertion, PPC Strategies, Machine Learning, Ad Management, Digital Marketing

Search GPT Sneak Peak

In this in video, Yousaf explores SearchGPT by OpenAI. With 10,000 demos now in the hands of early users, SearchGPT is already making waves in the world of search engines. These users are providing invaluable feedback to OpenAI, shaping the future of this innovative tool. But the big question remains—when will SearchGPT be available to the general public? Although an exact date is yet to be confirmed, speculation points towards a 2025 release. In this video, we delve into what this means for the future of search technology, discussing how SearchGPT might be rolled out, and whether it will adopt a subscription-based model similar to ChatGPT 4.0 or offer a free version. We also conduct a live comparison of SearchGPT with existing search engines like Google, Bing, Chat GPT, and DuckDuckGo to see how it stacks up.

00:00 - Introduction: SearchGPT's 10,000 Demo Release

00:33 - Speculating the Public Release: When Will We See It?

01:03 - Bing's Role in Powering OpenAI's Search Capabilities

01:35 - Interface Design: How Does SearchGPT Compare?

03:07 - Live Comparison: SearchGPT vs. Google, Bing, DuckDuckGo

04:19 - SearchGPT’s Clean Interface and User Experience 06:19 - Bing’s Search Results: Evaluating Their Effectiveness

07:23 - DuckDuckGo: A Minimalist Approach to Search

08:59 - ChatGPT vs. SearchGPT: A Detailed Comparison

11:56 - Conclusion: Final Thoughts on the Future of Search Engines

 

View our Medium article or YouTube channel by viewing our link.tree here

Quality Scores are Useless and Obsolete

In this podcast, we dive deep into the relevance of quality scores in Google Ads and explore whether they're still worth focusing on. Quality scores were once a critical metric for optimizing campaigns, but have they lost their importance in today's fast-evolving digital landscape? We break down the elements that quality scores measure—like landing page experience, click-through rate, and ad relevance—and question whether these pre-click metrics are still the best indicators of success. As the digital advertising world moves towards machine learning and smart bidding, it's crucial to understand what truly drives conversions and where your focus should be. Join Yousaf Yunes (CEO and founder of YRV Dynamics) to discover why quality scores might be holding you back and how you can shift your strategy to get better results by prioritizing conversions over outdated metrics.

Time Markers:

00:00 - When Was the Last Time You Checked a Quality Score?
We start by questioning the last time you looked at your Google Ads quality score and its influence on your decisions.

00:21 - Is Quality Score Still Important?
Reflecting on why I haven't focused on quality scores for years and what that says about their current relevance.

00:47 - What Are Quality Scores Really Measuring?
A breakdown of what quality scores actually measure—landing page experience, CTR, and ad relevance—all pre-click metrics.

01:21 - The Limitation of Quality Scores
Why quality scores don't account for conversions and why that’s a big problem in modern advertising.

02:10 - Why Smart Bidding Outranks Ad Rank
Exploring how smart bidding is more effective than focusing on ad rank, especially when targeting in-market audiences.

03:08 - The Evolution of Landing Pages and Bidding Strategies
A discussion on why Max Clicks is no longer a viable strategy and how to adapt to the current landscape.

05:00 - The Shift from Expanded Text Ads to RSA
Examining the transition from single keyword ad groups to broader, more flexible responsive search ads.

06:23 - The Importance of Multiple Landing Pages
Why having just one landing page is outdated and how multiple pages tailored to different stages of the funnel can increase conversions.

08:07 - Ad Relevancy in the Age of SEMrush
The challenges of maintaining ad relevancy in a world where competitors can easily spy on your strategy through tools like SEMrush.

11:26 - Focusing on Conversions Over Quality Scores
Wrapping up with the most crucial takeaway: prioritize conversions and use smart bidding strategies to achieve your goals.

Don't forget to like, subscribe, and join our WhatsApp group for real-time discussions and insights on the latest in digital marketing. You can find all the links in our channel's link tree below:

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Data Layer Tool Review: Sublimetrix

Yousaf explores the Data Layer Chrome Extension Tool by Sublimetrix, a must-have for digital marketers and data analysts. This tool excels at tracking key events like add-to-carts and initiate checkouts, particularly within Shopify checkout pages. (link below)

Highlights:

Shopify Compatibility: Seamlessly integrates with Shopify checkout pages, accurately tracking and reporting data.

Real-time Data Viewing: View JSON and JavaScript events in real-time, perfect for debugging and ensuring data accuracy.

Caveats:

Purchases Not Yet Tested: Awaiting a controlled environment to test purchases.

Unpaid Review: This review is unbiased, based on my personal experience.

 

00:00 Introduction to Supplometrics

02:13 Product Page Overview

04:27 View Cart Option

06:01 Exploring Different Pages

 

Sublimetrix link:

https://chromewebstore.google.com/detail/datalayer-checker/ffljdddodmkedhkcjhpmdajhjdbkogke?hl=en

Google Loses Anti-Trust Lawsuit

In this video, Yousaf Yunes discusses the recent legal decision regarding Google's monopoly in search ads. The court found Google to be monopolistic, violating the Sherman Act. This decision has significant implications for the tech industry and competition. No specific action is requested from viewers.

Yousaf is the CEO and founder of YRV Dynamics. Click the below link.tree to view the YRV Dynamics YouTube Channel or join our WhatsApp channel for free access to Yousaf and becoming part of the YRV Dynamics community.

https://linktr.ee/yrvdynamics

00:00 Introduction
02:26 Financial Implications
03:56 Tech Industry Changes
06:22 Competition Trends

 

 

Google Keyword Planner Mastery

Yousaf delves into the functionalities of the Google Keyword Planner and the Ads Transparency Center. He explains how the Keyword Planner aids in trend analysis and bid estimation, while the Ads Transparency Center offers insights into ad placements and competitor analysis. Viewers are encouraged to utilize these tools for strategic planning and client success. Yousaf Yunes is the CEO and Founder of YRV Dynamics.

00:00 Introduction to Google Keyword Planner

03:27 Focus on New Keywords

05:22 Forecasting with Keyword Planner

 

Our official Link.Tree: Links to our WhatsApp group, YouTube and LinkedIn

Stop Using Max Clicks

In this video, Yousaf delves into the crucial aspects of PPC optimization for conversions, emphasizing the pitfalls of focusing solely on max clicks. Yousaf highlights the prevalence of bot traffic and the importance of avoiding arbitrage strategies. Action is urged towards optimizing for conversions from the outset to enhance campaign effectiveness. Yousaf is the CEO and founder of YRV Dynamics.

00:00 Introduction to PPC Optimization

03:41 Bot Traffic Concerns

05:53 Impact of Spam Traffic

07:42 Importance of Landing Page View

13:13 Analyzing Engagement Metrics

17:03 Avoiding Add to Cart Abandonment

 

Our official link.tree: Link to our whatsapp group, YouTube channel, etc...

Master Google Shopping Campaigns Fast

In this video, Yousaf Yunes, CEO and Founder of YRV Dynamics, provides a detailed walkthrough of Google Shopping Campaigns, including how to connect them to various platforms like Google Ads, Google Analytics, and Google Merchant Center. Yousaf explains the concept of Pmax Shopping Campaigns and the importance of setting up feed ads correctly. Additionally, Yousaf emphasizes the significance of using Shopify for e-commerce stores and offer insights based on personal experiences. Viewers are guided on setting up campaigns, connecting platforms, and ensuring data accuracy to optimize their Google Shopping strategies.

00:00 Introduction to Google Shopping Campaigns

04:41 Exploring Google Merchant Center

07:24 Building Ad Campaigns

09:18 Client Involvement and Quality Control, Final Steps and Closing Remarks

 

Link.Tree: https://linktr.ee/yrvdynamics