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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Sunday Sep 29, 2024
STAG is the Way
Sunday Sep 29, 2024
Sunday Sep 29, 2024
- STAG is a more effective approach than SKAG for Google Ads.
- Quality scores are not indicative of conversion success.
- Focus on conversions rather than just high CTR.
- Dynamic keyword insertion can enhance ad relevance.
- Let the algorithm optimize your ad performance.
- STAG allows for better management and scaling of campaigns.
- Use search term reports to refine targeting.
- Creative ad strategies are essential for success.
- B2B lead generation requires a different approach in STAG.
- Resources like Medium articles and podcasts can provide further insights.
- From SKAG to STAG: A New Era in PPC
- Revolutionizing Google Ads with STAG
- "STAG is the way you should be designing your terms."
- "SEMrush is absolutely exposing your campaign setup."
- "Quality scores do not take into account conversion."
- 00:00 The Rise of STAG in Google Ads
- 02:54 Understanding Quality Scores and Conversions
- 05:46 The Limitations of SKAG and the Need for Flexibility
- 08:45 Scaling with STAG: A New Approach
- 12:14 Dynamic Keyword Insertion and Creative Strategies
- 14:52 Final Thoughts and Resources for Success
Sunday Aug 11, 2024
Search GPT Sneak Peak
Sunday Aug 11, 2024
Sunday Aug 11, 2024
In this in video, Yousaf explores SearchGPT by OpenAI. With 10,000 demos now in the hands of early users, SearchGPT is already making waves in the world of search engines. These users are providing invaluable feedback to OpenAI, shaping the future of this innovative tool. But the big question remains—when will SearchGPT be available to the general public? Although an exact date is yet to be confirmed, speculation points towards a 2025 release. In this video, we delve into what this means for the future of search technology, discussing how SearchGPT might be rolled out, and whether it will adopt a subscription-based model similar to ChatGPT 4.0 or offer a free version. We also conduct a live comparison of SearchGPT with existing search engines like Google, Bing, Chat GPT, and DuckDuckGo to see how it stacks up.
00:00 - Introduction: SearchGPT's 10,000 Demo Release
00:33 - Speculating the Public Release: When Will We See It?
01:03 - Bing's Role in Powering OpenAI's Search Capabilities
01:35 - Interface Design: How Does SearchGPT Compare?
03:07 - Live Comparison: SearchGPT vs. Google, Bing, DuckDuckGo
04:19 - SearchGPT’s Clean Interface and User Experience 06:19 - Bing’s Search Results: Evaluating Their Effectiveness
07:23 - DuckDuckGo: A Minimalist Approach to Search
08:59 - ChatGPT vs. SearchGPT: A Detailed Comparison
11:56 - Conclusion: Final Thoughts on the Future of Search Engines
View our Medium article or YouTube channel by viewing our link.tree here
Sunday Aug 11, 2024
Quality Scores are Useless and Obsolete
Sunday Aug 11, 2024
Sunday Aug 11, 2024
In this podcast, we dive deep into the relevance of quality scores in Google Ads and explore whether they're still worth focusing on. Quality scores were once a critical metric for optimizing campaigns, but have they lost their importance in today's fast-evolving digital landscape? We break down the elements that quality scores measure—like landing page experience, click-through rate, and ad relevance—and question whether these pre-click metrics are still the best indicators of success. As the digital advertising world moves towards machine learning and smart bidding, it's crucial to understand what truly drives conversions and where your focus should be. Join Yousaf Yunes (CEO and founder of YRV Dynamics) to discover why quality scores might be holding you back and how you can shift your strategy to get better results by prioritizing conversions over outdated metrics.
Time Markers:
00:00 - When Was the Last Time You Checked a Quality Score?
We start by questioning the last time you looked at your Google Ads quality score and its influence on your decisions.
00:21 - Is Quality Score Still Important?
Reflecting on why I haven't focused on quality scores for years and what that says about their current relevance.
00:47 - What Are Quality Scores Really Measuring?
A breakdown of what quality scores actually measure—landing page experience, CTR, and ad relevance—all pre-click metrics.
01:21 - The Limitation of Quality Scores
Why quality scores don't account for conversions and why that’s a big problem in modern advertising.
02:10 - Why Smart Bidding Outranks Ad Rank
Exploring how smart bidding is more effective than focusing on ad rank, especially when targeting in-market audiences.
03:08 - The Evolution of Landing Pages and Bidding Strategies
A discussion on why Max Clicks is no longer a viable strategy and how to adapt to the current landscape.
05:00 - The Shift from Expanded Text Ads to RSA
Examining the transition from single keyword ad groups to broader, more flexible responsive search ads.
06:23 - The Importance of Multiple Landing Pages
Why having just one landing page is outdated and how multiple pages tailored to different stages of the funnel can increase conversions.
08:07 - Ad Relevancy in the Age of SEMrush
The challenges of maintaining ad relevancy in a world where competitors can easily spy on your strategy through tools like SEMrush.
11:26 - Focusing on Conversions Over Quality Scores
Wrapping up with the most crucial takeaway: prioritize conversions and use smart bidding strategies to achieve your goals.
Don't forget to like, subscribe, and join our WhatsApp group for real-time discussions and insights on the latest in digital marketing. You can find all the links in our channel's link tree below:
https://linktr.ee/yrvdynamics
Thursday Aug 08, 2024
Data Layer Tool Review: Sublimetrix
Thursday Aug 08, 2024
Thursday Aug 08, 2024
Yousaf explores the Data Layer Chrome Extension Tool by Sublimetrix, a must-have for digital marketers and data analysts. This tool excels at tracking key events like add-to-carts and initiate checkouts, particularly within Shopify checkout pages. (link below)
Highlights:
Shopify Compatibility: Seamlessly integrates with Shopify checkout pages, accurately tracking and reporting data.
Real-time Data Viewing: View JSON and JavaScript events in real-time, perfect for debugging and ensuring data accuracy.
Caveats:
Purchases Not Yet Tested: Awaiting a controlled environment to test purchases.
Unpaid Review: This review is unbiased, based on my personal experience.
00:00 Introduction to Supplometrics
02:13 Product Page Overview
04:27 View Cart Option
06:01 Exploring Different Pages
Sublimetrix link:
https://chromewebstore.google.com/detail/datalayer-checker/ffljdddodmkedhkcjhpmdajhjdbkogke?hl=en
Thursday Aug 08, 2024
Google Loses Anti-Trust Lawsuit
Thursday Aug 08, 2024
Thursday Aug 08, 2024
In this video, Yousaf Yunes discusses the recent legal decision regarding Google's monopoly in search ads. The court found Google to be monopolistic, violating the Sherman Act. This decision has significant implications for the tech industry and competition. No specific action is requested from viewers.
Yousaf is the CEO and founder of YRV Dynamics. Click the below link.tree to view the YRV Dynamics YouTube Channel or join our WhatsApp channel for free access to Yousaf and becoming part of the YRV Dynamics community.
00:00 Introduction
02:26 Financial Implications
03:56 Tech Industry Changes
06:22 Competition Trends
Tuesday Jul 30, 2024
Google Keyword Planner Mastery
Tuesday Jul 30, 2024
Tuesday Jul 30, 2024
Yousaf delves into the functionalities of the Google Keyword Planner and the Ads Transparency Center. He explains how the Keyword Planner aids in trend analysis and bid estimation, while the Ads Transparency Center offers insights into ad placements and competitor analysis. Viewers are encouraged to utilize these tools for strategic planning and client success. Yousaf Yunes is the CEO and Founder of YRV Dynamics.
00:00 Introduction to Google Keyword Planner
03:27 Focus on New Keywords
05:22 Forecasting with Keyword Planner
Our official Link.Tree: Links to our WhatsApp group, YouTube and LinkedIn
Tuesday Jul 30, 2024
Stop Using Max Clicks
Tuesday Jul 30, 2024
Tuesday Jul 30, 2024
In this video, Yousaf delves into the crucial aspects of PPC optimization for conversions, emphasizing the pitfalls of focusing solely on max clicks. Yousaf highlights the prevalence of bot traffic and the importance of avoiding arbitrage strategies. Action is urged towards optimizing for conversions from the outset to enhance campaign effectiveness. Yousaf is the CEO and founder of YRV Dynamics.
00:00 Introduction to PPC Optimization
03:41 Bot Traffic Concerns
05:53 Impact of Spam Traffic
07:42 Importance of Landing Page View
13:13 Analyzing Engagement Metrics
17:03 Avoiding Add to Cart Abandonment
Our official link.tree: Link to our whatsapp group, YouTube channel, etc...
Monday Jul 15, 2024
Master Google Shopping Campaigns Fast
Monday Jul 15, 2024
Monday Jul 15, 2024
In this video, Yousaf Yunes, CEO and Founder of YRV Dynamics, provides a detailed walkthrough of Google Shopping Campaigns, including how to connect them to various platforms like Google Ads, Google Analytics, and Google Merchant Center. Yousaf explains the concept of Pmax Shopping Campaigns and the importance of setting up feed ads correctly. Additionally, Yousaf emphasizes the significance of using Shopify for e-commerce stores and offer insights based on personal experiences. Viewers are guided on setting up campaigns, connecting platforms, and ensuring data accuracy to optimize their Google Shopping strategies.
00:00 Introduction to Google Shopping Campaigns
04:41 Exploring Google Merchant Center
07:24 Building Ad Campaigns
09:18 Client Involvement and Quality Control, Final Steps and Closing Remarks
Link.Tree: https://linktr.ee/yrvdynamics
Monday Jul 15, 2024
Secrets to Creating Google Phone Call Ads
Monday Jul 15, 2024
Monday Jul 15, 2024
In this video, Yousaf explains the intricacies of setting up phone call ads campaigns, focusing on the Google ads component and the importance of structuring campaigns as lead campaigns. Yousaf demonstrates the process step by step, emphasizing the need for clarity and specificity in campaign settings. Yousaf Yunes is CEO and Founder of YRV Dynamics, a full-service ad agency.
00:00 Introduction to Phone Call Ads Campaigns
02:06 Setting Up Call Extensions
05:42 Ensuring Lead Campaign Structure
12:08 Conversion Actions and Goals
Link.Tree: https://linktr.ee/yrvdynamics