PPC with YRV Dynamics

Are You a PPC Amateur or Professional?

Yousaf discusses the importance of mentorship and professional development in PPC (pay-per-click) advertising in this conversation. He emphasizes that passing certification exams is just the beginning and that practical experience and ongoing learning are crucial for success.

He encourages listeners to join his WhatsApp group for support and advice. He recommends seeking mentorship and working at an agency to gain hands-on experience. He also highlights the significance of being a professional in the industry and the need for qualified and knowledgeable PPC buyers.

 

• Join My PPC with YRV Dynamics Whatsapp Group.  (personal help from me)
  
  
• Link.Tree (all links)

Google Ads: Add to Cart Abandonment Remarketing

Add to Cart abandonment is when a user adds products to their cart but doesn't complete the purchase. This often happens when users are already logged in to the site. Mobile devices have the highest rate of cart abandonment, while desktop has the lowest. Guest checkout is recommended to capture sales from users who don't want to be tracked or remarketed to. Setting up Add to Cart Event in GA4 involves creating a new audience and selecting the relevant events. Placements for remarketing include PMAX, DemandGen, Search, RLSA ads, and Display. Add to Cart is particularly important in verticals like travel. By Yousaf Yunes: CEO and Founder of YRV Dynamics.

 

Takeaways

-Add to Cart Abandonment occurs when users add products to their cart but don't complete the purchase.

-Mobile devices have the highest rate of cart abandonment, while desktop has the lowest.

-Guest checkout is recommended to capture sales from users who don't want to be tracked or remarketed to.

-Setting up Add to Cart Event in GA4 involves creating a new audience and selecting the relevant events.

-Placements for remarketing include PMAX, DemandGen, Search, RLSA ads, and Display.

-Add to Cart is particularly important in verticals like travel.

 

Chapters

00:00 Understanding Add to Cart Abandonment

01:23 Mobile as the Highest Cart Abandonment Rate

05:52 Effective Remarketing with Product Feed Campaigns

08:04 The Significance of Add to Cart Abandonment in Certain Verticals

10:30 Engage with the Speaker's WhatsApp Group

 

YouTube Video for the Above Podcast

YRV Dynamics Link.Tree

Meta Blueprint: Year 1

The conversation revolves around Yousaf discussing Meta Blueprint and its application in the real world. The speaker discusses the importance of understanding what to do after passing the Meta Blueprint test and how it can help in establishing a successful agency. The speaker shares personal experiences and emphasizes the need for case studies, testimonials, and performance results to impress clients. The conversation also touches on the current job market and the importance of having a side hustle and being adaptable in the face of layoffs. The speaker encourages listeners to reach out for support and offers resources like a WhatsApp group and medium articles.

Takeaways

-Meta Blueprint is not just about passing the test, but about the hard work that comes after.

-Case studies, testimonials, and performance results are crucial for impressing clients and securing high-paying gigs.

-Having a side hustle and being adaptable is important in the current job market.

-Establishing an agency and pitching services on platforms like Upwork can provide job protection and income stability.

-Networking and seeking support from others in the industry can be beneficial for professional growth and success.

Chapters

00:00 Introduction to Meta Blueprint

02:24 Personal Story: Helping a Friend Start a Side Hustle

04:49 The Importance of Starting at the Bottom

06:16 Meta Blueprint as a Foundation for Problem Solving

07:42 The Power of Testimonials and Case Studies

09:06 Adapting to Automated Platforms with Meta Blueprint Knowledge

10:36 Starting a Side Hustle for Job Protection

12:01 The Importance of Going the Extra Mile

13:26 The Shift Towards Entrepreneurship

15:17 The Need for Support and Collaboration

 

YouTube Video of Meta Blueprint: Year 1

YRV Dynamics Link.Tree

 

Join Our PPC WhatApp Group & Campaign Learning Discussion

Yousaf Yunes highlights the significance of mentorship and education in the PPC industry. He introduced a WhatsApp PPC group formed with YRV Dynamics, providing a safe space for friends to learn and ask PPC questions. Facilitated by Yousaf, this group offers direct access to his expertise. He stresses the importance of certification and mastering PPC terminology and formulas.

 

Yousaf also highlights the lack of barriers to entry in the industry and the need for mentorship. He then explains how campaign learning works, focusing on setting up the correct buying objective, measuring primary and secondary conversions, and gradually optimizing the campaign. He discusses the cost per acquisition and the importance of each phase of the conversion funnel. Yunes concludes by inviting listeners to join his WhatsApp group for PPC discussions.

• Getting certified and understanding the vocabulary and formulas are important in the PPC industry.
• There is a lack of barriers to entry in the PPC industry, leading to a need for mentorship.
• Campaign learning involves setting up the correct buying objective, measuring primary and secondary conversions, and gradually optimizing the campaign.
• Each phase of the conversion funnel is important in campaign learning.

Click Here to Join the PPC with YRV Dynamics Whats App Group

YouTube Channel

Medium Channel

Interview with Ashia Murphy: Founder and SEO of Designers Tech, SEO and Content Specialists

Asia Murphy, a web developer and SEO specialist, shares her journey in digital marketing and how she expanded her services. She started with blogging and became an editor for multiple publications. She then became an SEO technical writer, writing 1500-word articles within 24 hours. Asia realized the importance of web development and coding, which led her to become a freelancer. She emphasizes the need for a strong digital footprint and reputation in SEO, and the importance of understanding the differences between local SEO, on-page SEO, and off-page SEO. Asia advises clients to do thorough research and believe in their talents.

Chapters

00:00 Introduction and Background

01:04 Starting with Blogging and Content Creation

04:12 Focus on Improving Website Quality and User Experience

08:08 The Evolution of SEO Before and After AI

18:14 Expanding Services and the Value of a One-Stop-Shop

26:30 Advice for Clients and Professionals in SEO and Digital Marketing

 

YRV Dynamics YouTube Link to the above video

YRV Dynamics Medium Profile

YRV Dynamics Site

YRV Dynamics LinkedIn

Subscriber Requested: High Ticket Items & tROAS

In this video, Yousaf (CEO and Founder of YRV Dynamics) addresses a subscriber's question about running PMAX campaigns on max conversion value. Provides feedback on best practices and discusses the importance of optimizing purchases. Additional recommendations include considering an abandoned cart strategy, landing pages, and enhanced conversions. Lastly, discussing tROAS and the importance of having various price ranges for successful implementation.

Chapters

Generated by Loom AI 00:00

Introduction 02:39

Considerations for tROAS 05:41

 

YouTube Video on High Ticket Items and tROAS

Medium Channel

Top Google Ads Skills You Need in 2025

In this video, I discuss the challenges of shifting conversions and the impact of AI in digital advertising in the Google Ads space. I highlight the importance of adapting to new strategies and tools, such as AI, to stay competitive as a Google Ads buyer in 2025. I also touch on the need to analyze conversion tracking, optimize landing pages, and consider non-brand terms for advertising.

 

00:00 Shifting Conversions
01:40 The Impact of AI
08:16 Looking Beyond Search
12:30 Adapting Strategies

 

YouTube Channel

Medium Article Profile

YRV Dynamics Link.Tree

Medium Blogging Platform for Small Business

In this video, I explore the world of Medium and discuss why it's an important platform for content creators. I highlight its unique features, such as domain authority and broad content categories, and share insights on how to leverage Medium to associate your brand and drive traffic. No action is requested, but I encourage you to watch and learn more about Medium's potential.

Read Only Excel Sheet, click here

Chapters

00:00 Introduction

02:41 Linking to Medium

05:18 Avoiding Platform Issues

07:49 Metrics: Views and Reads

11:19 Bottom of Each Article

13:44 Analyzing Estimated Views

16:11 Follower Metrics

18:05 Quality over Quantity, Medium as a Platform

Medium Channel

YouTube Channel

Google Marketing Live Conference Updates

In this video, I discuss the announcements made at Google Marketing Live 2024, including updates to Google Merchant Center and DemandGen. I also talk about the testing of search and shopping ads within the AI overview, the phasing out of third-party cookies, and the optimization for profit with Google ads. I share my thoughts on AI-generative creatives and the impact on ad copy. Watch this video to stay informed and learn about the latest developments in Google marketing.

Chapters

00:00 Conference Announcements

02:22 Relevant Ads in AI Overview

04:15 Path of Conversion Analysis

06:49 GA Debug Tool

09:23 AI-Generative Creatives

 

YouTube Channel

Medium Article