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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Sunday Sep 29, 2024
STAG is the Way
Sunday Sep 29, 2024
Sunday Sep 29, 2024
- STAG is a more effective approach than SKAG for Google Ads.
- Quality scores are not indicative of conversion success.
- Focus on conversions rather than just high CTR.
- Dynamic keyword insertion can enhance ad relevance.
- Let the algorithm optimize your ad performance.
- STAG allows for better management and scaling of campaigns.
- Use search term reports to refine targeting.
- Creative ad strategies are essential for success.
- B2B lead generation requires a different approach in STAG.
- Resources like Medium articles and podcasts can provide further insights.
- From SKAG to STAG: A New Era in PPC
- Revolutionizing Google Ads with STAG
- "STAG is the way you should be designing your terms."
- "SEMrush is absolutely exposing your campaign setup."
- "Quality scores do not take into account conversion."
- 00:00 The Rise of STAG in Google Ads
- 02:54 Understanding Quality Scores and Conversions
- 05:46 The Limitations of SKAG and the Need for Flexibility
- 08:45 Scaling with STAG: A New Approach
- 12:14 Dynamic Keyword Insertion and Creative Strategies
- 14:52 Final Thoughts and Resources for Success
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