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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Thursday Dec 26, 2024
Thursday Dec 26, 2024
- One good PMAX campaign can be sufficient for upper and mid-funnel marketing.
- PMAX utilizes various Google Ads platforms to reach different audiences.
- Understanding audience types like in-market and affinity is crucial for PMAX success.
- Brand search plays a significant role in conversion rates.
- Using dedicated creative for ads enhances performance compared to auto-generated content.
- Setting up PMAX campaigns should start with a focus on max conversions.
- After initial learning, switching to a TROAS campaign can optimize for higher-priced items.
- Grouping products in PMAX campaigns allows for tailored marketing strategies.
- Scaling PMAX campaigns should be based on business growth and product performance.
- Community engagement and sharing experiences can enhance learning in digital marketing.
- "Groupings is when you have a PMAX."
- "It's been a great year this year."
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