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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Nov 1, 2024
Nov 1, 2024
11 min
Are you struggling to figure out how much to charge for your PPC Pay Per Click freelance or small agency services?
Whether you're transitioning from a large agency with massive budgets or just starting, pricing yourself can feel tricky. In this video, we’ll walk you through essential steps to determine your true value, avoid the “$400/ per month Trap,” and ensure your pricing reflects the skills and time you bring to your clients.
Learn tips for calculating your rate, structuring your time effectively, and setting up your contracts for long-term success.
00:00 Pricing Dilemma – Setting the right price for your time and experience
01:14 From Big Agency to Small Clients – Transitioning to smaller clients with smaller budgets
06:15 Avoiding the "$400 Trap" – Why you shouldn't undersell yourself
08:43 Breaking Down Your Value – Calculating your worth and charging accordingly
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