PPC with YRV Dynamics

YouTube Shorts for Small Business--- Free Awareness Building

In this conversation, Yousaf Yunes discusses the dynamics of leveraging creative platforms like Fiverr and Upwork for business growth. He emphasizes the importance of YouTube Shorts as a powerful tool for engagement despite challenges in converting views into actionable leads. Yousaf shares insights on viewer behavior, the significance of awareness in marketing, and strategies for effective content creation that can drive business opportunities.

 

takeaways

• Engagement through YouTube Shorts can significantly boost visibility.
• Understanding viewer behavior is crucial for improving conversion rates.
• Short-form content can be an effective way to generate awareness.
• Awareness is a key metric in digital marketing success.
• Creative platforms offer unique opportunities for business growth.
• Content strategy should include a mix of short and long-form videos.
• Targeting the right audience is essential for effective marketing.
• Regular posting can help maintain viewer interest and engagement.
• Using compelling titles and thumbnails can enhance video performance.
• Building a community around content is more valuable than just subscriber counts.

titlesUnlocking Business Growth with Creative Platforms

Sound Bites

• "The key to shorts is this."
• "That's a lot of awareness."
• "You cannot have enough awareness."

Chapters

00:00 Exploring Business Opportunities on Creative Platforms

02:49 The Power of YouTube Shorts for Engagement

06:08 Understanding Viewer Behavior and Conversion Rates

09:05 Strategies for Effective Content Creation

12:07 Maximizing Awareness Through Short-Form Content

Agency Leadership: Year 2 of YRV Dynamics

In this conversation, Yousaf Yunes reflects on his journey of starting and growing his agency from its inception to its second year. He discusses the challenges faced with low-paying clients, known as 'ankle biters', and how these experiences shaped his approach to client management and pricing. Yousaf shares insights on the importance of building confidence in his services, the evolution of his agency, and the lessons learned along the way. He emphasizes the significance of nurturing client relationships and the value of being able to command higher rates as the agency matures.

takeaways

• Starting an agency can be daunting and filled with uncertainties.
• Low-paying clients, or 'ankle biters', can hinder growth.
• It's essential to shed unproductive client relationships to thrive.
• Building a strong identity for your agency is crucial.
• Client loyalty is earned through consistent service and value.
• Raising rates is a sign of growth and confidence in your services.
• Learning from past experiences helps in making better business decisions.
• Effective communication with clients can lead to long-term partnerships.
• Investing in your agency's capabilities pays off in the long run.
• Reflecting on progress helps in setting future goals.

titles

• From Fear to Confidence: My Agency Journey
• The Ankle Biters: Lessons from Low-Paying Clients

Sound Bites

• "It was scary, it was really scary."
• "I call them the ankle biters."
• "They know we're part of their DNA."

Chapters

00:00 Navigating the Early Days of Agency Life

03:11 The Challenge of 'Ankle Biter' Clients

06:05 Growth and Transformation in Year Two

08:58 Building Confidence and Client Relationships

11:55 Lessons Learned and Future Aspirations

Agency Leadership: Year 1 of My Agency, YRV Dynamics

Yousaf Yunes shares his journey of agency leadership and the challenges of his first year as an entrepreneur after being laid off from his previous agency in February 2022. Here are the key takeaways:

1. Facing Unexpected Challenges:

   • Yousaf was second-in-command at a 15-person agency when the entire team, including the founders, was laid off.
   • He started his own business with his former VA, Irina, and her partner, Vaughn, forming YRV Dynamics.

2. Building from Scratch:

   • Yousaf's early days were tough with minimal infrastructure, no line of credit, and struggles to secure and retain clients.
   • He recalls losing a major client early on and working for clients paying as little as $10/hour.

3. Perseverance and Faith:

   • Despite the difficulties, Yousaf emphasizes perseverance and the surprising role faith played in his entrepreneurial journey.
   • A turning point came with a major $15,000 retainer client, which he credits as a critical moment that saved his business.

4. The Importance of Networking:

   • Yousaf advises starting networking a year before launching a business.
   • Networking, even with small clients, builds relationships that can lead to significant opportunities down the line.

5. Staffing and Specialization:

   • He highlights the value of having a specialized and well-trained team rather than relying solely on VAs for front-end work.
   • Staff should be experts in their fields to establish credibility and attract clients.

6. Incremental Growth:

   • Starting with low-paying gigs, Yousaf gradually built credibility and increased his rates, showcasing the value of proving oneself on platforms like Upwork and Fiverr.

7. Helping Small Businesses:

   • Yousaf advocates assisting small businesses, even for free, as a powerful networking tool. This approach builds goodwill and fosters long-term relationships.

8. Confidence in Value:

   • He stresses that no RFP or client is too small and encourages entrepreneurs to recognize their own value, even when dealing with larger agencies.

In summary, Yousaf’s experience underscores the importance of resilience, networking, specialization, and helping others as key components of building a successful agency from the ground up.

Agency Leadership: Engaging Your Community

Yousaf Yunes discusses the growth of his community and the importance of engagement in social media. He shares insights on content creation, particularly the effectiveness of YouTube Shorts compared to long-form videos. Yousaf emphasizes the need for diversity in content to attract a broader audience and highlights the shift in YouTube's algorithm towards view rates over subscriber counts. He concludes with thoughts on monetizing views and future strategies for content creation.

 

Chapters

00:00 State of the Union: Community Growth and Engagement

03:02 The Power of Engagement in Social Media

05:55 Content Creation: Shorts vs. Long Form

09:02 Diversity in Content and Audience

11:59 The Shift in YouTube's Algorithm

14:52 Monetizing Views and Future Strategies

From Bots to Buyers: How to Find Real Consumers with Google Ads

Yousaf Yunes discusses the critical distinction between signals and data in PPC advertising, emphasizing the importance of actionable insights over mere metrics. He highlights the prevalence of spam traffic and the inadequacy of quality scores, advocating for a focus on real-time consumer engagement signals such as Add to Cart (ATC) metrics. The discussion also covers strategies for maximizing consumer value and improving conversion rates through effective ad targeting and algorithm utilization.

takeaways

• Signals are more actionable than data.
• 30-50% of click traffic is spam.
• Quality scores are obsolete in PPC.
• Focus on Add to Cart as a human signal.
• Maximize consumer value instead of just conversions.
• Real-time bidding is crucial for effective targeting.
• High ATC numbers indicate healthy traffic.
• Conversion flow issues can be identified through drop-off rates.
• Dynamic keyword insertion enhances ad performance.
• Use multiple landing pages to reduce drop-off rates.

 

Sound Bites

• "Quality scores are complete garbage."
• "Max consumer value changes the game."
• "ATC is indicative of humans."

Chapters

00:00 Understanding Signals Over Data

02:30 The Flaws of Max Clicks and Quality Scores

05:39 Max Consumers: The Shift in Focus

08:31 Optimizing the Conversion Funnel

 

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Agency Leadership: Becoming a Swiss Army Knife for Your Clients

Yousaf Yunes shares valuable lessons about agency leadership, the future of digital marketing, and the importance of evolving with industry trends. Speaking from Runyon Canyon, he reflects on a conversation with a friend aiming to expand their SEO expertise into Google Ads and PPC, highlighting the growing necessity for agencies to become "Swiss army knives" by diversifying their offerings.

Yousaf predicts significant changes by 2026, with advancements in tools like Canva and the increasing ease of ad creation. He emphasizes the importance of strong foundations, such as certifications like Meta Blueprint, mentorship, and building expertise before charging premium rates. Drawing from his experience, he discusses the pitfalls of overpromising as a beginner and the ethical obligation to deliver value at the appropriate level.

The podcast also touches on practical strategies for scaling services, such as offering free trial periods to trusted clients, fostering confidence through learning, and avoiding industry burnout caused by underqualified practitioners. Yousaf passionately advocates for organic growth through platforms like YouTube, underscoring the power of genuine value and authenticity in building long-term client trust.

With humor and real-world anecdotes, Yousaf explores the nuances of agency growth, the challenges of paid ads for agencies, and the importance of adapting to client needs in a rapidly changing landscape. He concludes with a call to action for better training and responsible practices within the PPC industry. This episode is packed with actionable advice for agency owners, marketers, and aspiring digital advertising experts.

 

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Managing Partner Joshua Krafchick EXPOSES 369 Financial Secrets!

In this interview, Yousaf Yunes interviews Joshua Krafchick, Managing Partner at 369 Financial. He shares his journey and insights into the world of finance, entrepreneurship, and wealth management. Joshua's unique approach to financial planning is shaped by his early entrepreneurial spirit—starting from selling golf balls on the course as a kid to becoming a highly personalized, client-centered financial advisor.

Here are some key highlights from the conversation:

Early Roots and Entrepreneurial Spirit Joshua’s story begins with his natural inclination towards business and finance, even as a child. His early ventures taught him the basics of commerce and laid the foundation for his later work. From cleaning and reselling golf balls to tracking small investments in elementary school, Joshua demonstrated a passion for finance and a knack for identifying opportunities.

Academic Path and Career Shift Joshua studied Actuarial Science in college, a field focused on statistics and risk, which gave him a technical understanding of the financial world. However, unable to secure an actuarial position right after graduation, he turned to financial advising. Despite the change, his analytical background in risk assessment became an asset as he transitioned into wealth management.

The Corporate Experience and Breaking Free Joshua's early career involved working with large financial institutions, where he honed his skills but felt constrained by the rigid corporate structure. Realizing he had maxed out his potential within corporate confines, he invested in joining an independent firm in Florida to gain more control over his career. This experience, although challenging, taught him valuable lessons about client acquisition, communication, and the importance of adaptable business strategies.

Starting 369 Financial After a series of partnerships that didn’t align with his values, Joshua founded 369 Financial in 2020. He describes the initial struggle—earning under $10,000 in the first year—and how he persevered despite the challenges. His focus remained on building authentic client relationships and creating customized strategies tailored to each client's unique financial goals. By sticking to his vision and relying on word-of-mouth referrals, he slowly grew his business and amassed over $10 million in assets.

Approach to Wealth Management Joshua’s philosophy at 369 Financial centers on personalized financial planning. Unlike traditional advisors, who may push clients toward generic products, he tailors each portfolio based on client needs and market conditions. His actuarial background allows him to integrate advanced analytics and probabilistic modeling into his investment strategies, setting 369 Financial apart

00:00 - Introduction and Mission

01:36 - Early Career & Entrepreneurial Beginnings

08:20 - Leaving Corporate America & Starting 369 Financial

14:56 - Challenges of Entrepreneurship and Growth

31:45 - Educational Initiatives and Future Vision

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Agency Leadership: End of Year Reflections

Yousaf Yunes reflects on his journey from agency roles to founding YRV and shares valuable lessons on navigating agency life and entrepreneurship. He emphasizes that while large agencies often offer stability, they can be limiting and vulnerable to economic downturns, as he experienced with company layoffs. This inspired him to start his own agency, recognizing the importance of having multiple revenue streams and projects to maintain stability and growth.

Starting YRV was challenging, particularly in the first year, without resources like credit lines, tools, or a robust team. However, Yousaf credits his early clients, who transitioned with him from his previous agency, as essential in bridging the initial gap. Over time, YRV grew through persistent efforts, including leveraging platforms like Upwork and Fiverr, and a strong focus on content creation and social media presence.

He highlights the power of platforms like YouTube, podcasts, and social networks, which have become crucial for his agency’s visibility, client acquisition, and SEO. Regular posting, including three YouTube shorts daily, helped drive brand recognition, creating a network that brings in clients and referrals.

Yousaf’s advice for others is to prepare for job market volatility by building a side client base and diversifying income streams. He advocates for helping others along the way, as sharing knowledge can create lasting professional connections. Reflecting on the value of supporting the community and pursuing personal projects, he concludes with gratitude and a commitment to continue sharing agency leadership insights.

 

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Agency Leadership: Large Agencies and How Media Buying Has Changed

Yousaf reflects on a podcast episode about the shift away from traditional ad agencies as digital ad buying becomes more accessible for companies, especially on platforms like Google and Meta. Historically, ad agencies played a key role in navigating complex TV ad buys, but today’s PPC (pay-per-click) advertising allows even major brands to handle media in-house, reducing the need for agencies.

Yousaf highlights how digital platforms, from YouTube to podcasts, are increasingly influential, especially for younger audiences who bypass TV. This shift is also evident in political media, where digital channels offer diverse perspectives not always reflected in traditional broadcast media. Yousaf suggests that as audiences shift, digital platforms may need greater representation in political reporting, hinting at the broader evolution of the media landscape.