PPC with YRV Dynamics

My Thoughts on Client Discounts

Yousaf discusses the complexities of client discounts in small business and freelance work. He shares personal experiences with clients requesting discounts and emphasizes the importance of establishing a mutual commitment when offering discounts. The conversation highlights the need for clear communication and the significance of negotiating with business owners rather than intermediaries. Yousaf also stresses the value of rewarding good clients and maintaining healthy business relationships.

takeaways

• Clients often request discounts, which is a common scenario.
• It's essential to have a process in place for handling payment issues.
• Offering discounts should come with a clear understanding of mutual benefits.
• Establishing a commitment from clients is crucial when providing discounts.
• Good communication with clients can prevent misunderstandings.
• Rewarding loyal clients can strengthen business relationships.
• Negotiating with the business owner ensures clarity and commitment.
• Discounts should be given thoughtfully and strategically.
• Maintaining a good rapport with clients is vital for long-term success.
• It's important to assess whether a client is worth the discount based on their potential for future business.

titles

• Mastering Client Discounts: Strategies for Small Businesses
• The Art of Negotiating Discounts with Clients

Sound Bites

• "I deserve a discount."
• "You need to negotiate with the owner of the business."
• "Make sure they're cool people."

Chapters

00:00 Navigating Client Discounts in Business

06:38 The Importance of Client Commitment and Agreements

Every Relationship Moving Forward Matters

Yousaf Yunes discusses the importance of building relationships in the industry, particularly with competitors. He emphasizes that networking can lead to profitable ventures and that being helpful and friendly is crucial for success. Yousaf shares his experiences with platforms like Upwork and Fiverr, highlighting the need to establish connections rather than just focusing on transactions. He advocates for collaboration and mutual support among agencies to strengthen the industry as a whole.

• Building relationships is key to success in the industry.
• Networking with competitors can lead to profitable opportunities.
• Imitation can be a form of flattery and inspiration.
• Being helpful and friendly attracts clients.
• Every relationship, no matter how small, matters.
• Focus on building a community rather than just transactions.
• People prefer to work with those they find approachable.
• Utilizing platforms like Upwork requires a strategic approach.
• Collaboration can enhance the strength of the industry.
• Networking can provide alternative revenue streams beyond direct clients.

Sound Bites

• "Every relationship matters."
• "Help people, my friends."

Chapters

00:00 Building Relationships in the Industry

02:59 Networking with Competitors

05:55 The Importance of Being Helpful

08:54 Navigating Freelance Platforms

12:14 The Power of Collaboration

Permanent Campaigning: Feeding Your Community

Yousaf discusses the concept of 'permanent campaigning' as a strategy for both political campaigns and marketing. He emphasizes the importance of consistent content creation and engagement to build a community and grow an audience. By sharing personal experiences and insights, he illustrates how a permanent campaign mindset can lead to collaboration and networking opportunities, ultimately benefiting business growth.

 

takeaways

• Permanent campaigning is essential for political and marketing success.
• Consistent content creation keeps the audience engaged.
• Small businesses must commit to regular posting to build an audience.
• Engagement is key to growing a community.
• Collaboration can lead to new opportunities and insights.
• A permanent campaign mindset helps in maintaining audience interest.
• Content doesn't have to be perfect; it just needs to be consistent.
• Social media presence should reflect the brand's expertise.
• Building a community is akin to nurturing plants; it requires care and attention.
• Regular interaction with the audience fosters loyalty and growth.

titles

• The Power of Permanent Campaigning
• Creating a Consistent Content Strategy

Sound Bites

• "This is an appetite."
• "You have to make sure you're there."
• "What's your permanent campaign?"

Chapters

00:00 The Concept of Permanent Campaigning

05:20 The Importance of Consistency in Content Creation

If You're Not an Expert, Then Get the F*CK Out

Yousaf Yunes discusses the critical importance of being an expert in one's field, particularly in PPC and digital marketing. He emphasizes the detrimental effects of misrepresentation and the need for proper mentorship and training. The conversation also highlights clients' responsibilities in managing expectations and the importance of following expert recommendations to succeed. Yousaf shares personal anecdotes to illustrate these points and stresses that true expertise is demonstrated through experience and results.

 

takeaways

• Being an expert is crucial in any vocation.
• Misrepresentation can harm both individuals and the industry.
• Clients must take responsibility for their own success.
• Proper mentorship is essential for growth in PPC.
• Conversion setup is vital for effective advertising campaigns.
• A CRM is necessary for tracking lead quality and behavior.
• Expert recommendations should be followed for best results.
• You cannot command expert wages without proven expertise.
• It's important to set clear expectations with clients.
• Expertise is demonstrated through experience and results.

titles

• Are You an Expert?
• The Dangers of Pretending to Be an Expert

Sound Bites

• "Are you an expert in your vocation?"
• "You need to level up immediately."
• "They didn't do any conversion setup."

Chapters

00:00 The Importance of Expertise in Business

04:35 Consequences of Incompetence in PPC Advertising

09:38 Becoming an Expert: The Path to Success

The Hierarchy of Consumers in Google Ads

Yousaf Yunes discusses the different levels of consumers in Google Ads, emphasizing the importance of targeting tier one consumers who are loyal and likely to make purchases. He categorizes consumers into gold, silver, and bronze levels, explaining their behaviors and how to convert them into loyal customers. Yunes also highlights the pitfalls of focusing on click-based strategies rather than conversion-based approaches, urging marketers to prioritize genuine consumer engagement over mere clicks.

 

The official YouTube video on this particular episode can be found here

 

takeaways

• Only 1-5% of Google Ads traffic consists of gold consumers.
• Gold consumers are highly loyal and buy regardless of offers.
• Silver consumers are brand evangelists who engage with the brand.
• Bronze consumers are price-sensitive and often window shop.
• Compelling offers can convert bronze consumers to silver or gold.
• Clickers do not add to cart; they only click.
• Conversion-based strategies are essential for acquiring consumers.
• MaxClicks often leads to acquiring clickers, not consumers.
• Building connections is crucial for agency success.
• Engagement through email marketing can enhance consumer loyalty.

 

Sound Bites

• "They buy no matter what."
• "They're loyal to your competitors."
• "Clickers are the worst."

Chapters

00:00 Understanding Consumer Levels in Google Ads

02:43 The Importance of Conversion-Based Traffic

05:33 Building Connections Over Transactions

Mastering Community Growth for Business Success

Yousaf Yunes discusses the importance of building domain authority and community in business growth. He emphasizes the need for networking and referrals, particularly in the PPC industry, and highlights the significance of conversion tracking for successful advertising. Yousaf shares insights on establishing respect and authority within the community, and the necessity of helping others to grow a referral network. The conversation concludes with a call to action for listeners to focus on community building and becoming specialists in their fields.

takeaways

• Think in terms of domain authority, not just leads.
• Building relationships with competitors can lead to referrals.
• Referral business can be a significant source of clients.
• Respect in the community is crucial for business growth.
• Conversion tracking is essential for effective PPC campaigns.
• Many agencies do a half-hearted job with client setups.
• Being seen as an expert attracts clients to you.
• Engaging with your community fosters mutual respect.
• Start helping those who are new to the industry.
• Specialize in your field to grow your network.

titlesMastering Community Growth for Business Success

Sound Bites

• "Think about domain authority."
• "Start with the basic people."

Chapters

00:00 Building Domain Authority for Business Growth

02:49 Networking and Referrals in Business

06:02 The Importance of Conversion Tracking

09:05 Establishing Community Respect and Authority

12:13 Growing Your Community and Referral Network

Grow Your Business, By Growing Your Commmuniity

Yousaf Yunes discusses the importance of growing your business footprint through community building, particularly using platforms like WhatsApp. He emphasizes the value of creating a supportive network of peers rather than just focusing on acquiring customers. By sharing content and engaging with others in the industry, businesses can foster brand loyalty and create referral networks that lead to organic growth. Yousaf also highlights the significance of being respected among peers and the benefits of collaboration in achieving business success.

 

takeaways

• Visualize your business and its potential.
• Focus on building a community of brand loyalists.
• WhatsApp can serve as a safe and engaging platform.
• Content sharing can address common questions effectively.
• YouTube engagement can be sporadic and less personal.
• Being a leader in your industry fosters respect.
• Peer relationships can lead to organic growth.
• Building bridges with competitors can create opportunities.
• Referral networks enhance business visibility and credibility.
• Utilizing free platforms can maximize outreach and engagement.

titles

• Growing Your Business Footprint
• Building Community through WhatsApp

Sound Bites

• "I drop content in there sporadically."
• "Build bridges, not burn them."
• "That's called a referral network."
• "WhatsApp is free my friends."

Chapters

00:00 Introduction to Growing Your Footprint

03:00 Building a Community through WhatsApp

05:47 The Power of Engagement and Content Sharing

08:51 The Importance of Peer Relationships

12:06 Creating a Referral Network

14:56 Conclusion and Key Takeaways

Build Relations Stop Focusing Only on Transactions

In this conversation, Yousaf Yunes discusses the significance of leveraging YouTube for brand awareness and lead generation for small businesses. He emphasizes the importance of relationship marketing, suggesting that businesses should focus on helping potential clients rather than viewing interactions as purely transactional. Yousaf shares insights on how to build a loyal audience by providing value and creating content that addresses the needs of viewers. He encourages listeners to think of leads as opportunities to expand their network and influence, rather than just potential sales.

takeaways

• YouTube can significantly boost brand awareness for small businesses.
• Organic leads require patience and consistent effort.
• Most leads are not ready to buy immediately; relationship building is key.
• Helping others can lead to long-term business relationships.
• Sales should be viewed as a means of helping, not just transactions.
• Building a loyal audience can enhance your business footprint.
• Creating content based on audience questions can drive engagement.
• Every interaction with a lead is an opportunity to expand your network.
• Think of leads as allies rather than just potential clients.
• Relationship marketing is essential for sustainable business growth.

titles

• Building Brand Awareness Through YouTube
• The Art of Lead Generation

Sound Bites

• "That's a huge win for me"
• "Sales needs to help"
• "Don't make it transactional"

Chapters

00:00 Introduction to YouTube Podcast Success

02:36 The Importance of Lead Facilitation

06:17 Building Relationships Over Transactions

09:30 Creating Content to Help Others

Unlocking Brand Awareness with YouTube Shorts (pt 2)

In this conversation, Yousaf Yunes discusses the effectiveness of YouTube Shorts for brand awareness and audience engagement. He shares insights on the performance of his long-form videos compared to Shorts, highlighting the significant growth in views and the importance of general topics in attracting a wider audience. Yousaf emphasizes the need for entry-level content to draw in potential clients and generate leads through YouTube, ultimately advocating for a strategic approach to content creation that balances advanced topics with accessible how-to videos.

• YouTube Shorts can significantly boost brand awareness.
• Long-form videos may not always perform well.
• Engaging content can lead to unexpected growth.
• General topics attract a wider audience.
• Entry-level content is essential for audience growth.
• How-to videos are highly searched on YouTube.
• Strategic content creation can generate leads.
• Using popular figures in content can enhance visibility.
• Audience engagement is key to converting views into business.
• Content should be tailored to attract specific client demographics.

titles

• Unlocking Brand Awareness with YouTube Shorts
• The Surprising Power of Short-Form Content

Sound Bites

• "My long form videos are the worst."
• "That's insane growth!"
• "You have to put those steps online."

Chapters

00:00 Introduction to YouTube Shorts for Brand Awareness

02:42 Analyzing Content Performance and Engagement

05:21 Leveraging Popular Topics for Growth

08:01 Building a Content Funnel for Client Acquisition

10:36 Strategies for Effective YouTube Content Creation