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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Saturday May 25, 2024
Saturday May 25, 2024
Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the intricacies of PPC strategies and scaling a small business. Sharing how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Highlighting tips on creating compelling ad content, the importance of organic sales as a foundation for paid campaigns, and how to use data for targeted marketing efforts.
Whether you're a startup looking to initiate your first ad campaign or an established brand aiming to refine your advertising approach, this episode will give you practical advice and strategic insights that can transform your marketing efforts. Hosted by Hector Santiesteban on his podcast "How to Scale a Business."
Takeaways:
- Paid advertising is a way to scale e-commerce businesses by investing in marketing and crafting a compelling story around the product.
- Having organic sales and a strong brand authority are crucial before starting paid advertising campaigns.
- Lead magnets, such as email opt-ins and valuable content, help in building a loyal customer base and increasing lifetime value
- Utilizing CRM data, including emails and phone numbers, allows for targeted advertising and lookalike audience creation.
- AI is becoming more prominent in advertising, with automated headline and image creation, and a shift towards conversion-based metrics.
- Google TV integration offers new opportunities for advertising in the living room and reaching audiences in a different context.
Friday May 10, 2024
Friday May 10, 2024
In this video, I discuss recent layoffs in the tech industry, the impact of AI on market share, and the domination play between Google and OpenAI. I provide data on the decline in Google's market share and the rise of ChatGPT. I also highlight the potential implications for Apple and the challenges of ad revenue and bot traffic. Watch this video to gain valuable insights and stay informed about the latest developments in the tech industry.
00:00Introduction
04:18Impact of Layoffs
06:11Market Share Analysis
08:16 My Take on the Situation
10:07The Future of AI and Search
12:31Challenges with Ad Revenue, Closing Remarks
Thursday Apr 25, 2024
Thursday Apr 25, 2024
In this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh's journey in the PPC industry, the creation of Guided PPC, and the industry's future. They also touch on the challenges faced by business owners in hiring PPC agencies, the changing landscape of PPC advertising, and the frustrations of clients whose inexperienced freelancers have burned. The conversation revolves around the challenges and best practices in the digital advertising industry, specifically focusing on Google Ads. The speakers discuss the importance of patience and thoroughness in advertising campaigns, the need for clients to be prepared before investing in advertising, and the significance of understanding key performance indicators (KPIs) and attribution windows. They also highlight the importance of accessing clients' Shopify accounts for better troubleshooting and analysis. The conversation concludes with a discussion on the industry's future and Guided PPC's mission to help media buyers improve their results.
- Santosh Kumar has a background in working for pay per click powerhouses and now heads the strategy for LDX Digital.
- Guided PPC was created to address the need for highly skilled and passionate Google Ads specialists.
- Business owners should consider hiring separate agencies for Google Ads and Meta Ads, as it is rare to find an agency that excels in both platforms.
- The PPC industry is going through a period of uncertainty and adaptation, with platforms like Google Ads and Bing Ads launching new features and incorporating AI.
- Agencies play a crucial role in making advertising platforms work in the best interest of clients.
- Clients should be cautious of freelancers who claim to be ex-Google experts but lack hands-on experience in driving ROI and profitability.
- Clients who have been burned by inexperienced freelancers are more likely to appreciate the value of working with experienced agencies. Patience and thoroughness are crucial in advertising campaigns.
- Clients should be prepared before investing in advertising.
- Understanding key performance indicators (KPIs) and attribution windows is essential.
- Access to clients' Shopify accounts can aid in troubleshooting and analysis.
- The future of the industry lies in continuous learning and improvement.
- Guided PPC aims to help media buyers improve their results.
Thursday Apr 25, 2024
Thursday Apr 25, 2024
I'll be discussing the latest update on the TikTok ban and the introduction of X TV. We'll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US.
00:00 Introduction
01:41 Partnerships and Real-time Content
05:21 Content Creators and Influences
09:05 TikTok Reprieve, Conclusion
Wednesday Apr 24, 2024
Wednesday Apr 24, 2024
In this subscriber-requested video, we discuss the variances in Google Ads' Max Conversions, Max Conversion Value, and t-ROAS. We also discuss the best situations to use each to earn optimal performance for your campaign.
#GoogleAds #MaxConversions #ConversionValue #tROAS #AdPerformance #DigitalMarketing #PPCStrategy #OnlineAdvertising #MarketingTips #AdCampaigns
Sunday Mar 03, 2024
Sunday Mar 03, 2024
Yousaf (CEO and Founder of YRV Dynamics) discusses the latest updates in Google Ads, including the mysterious pausing of ad groups and the introduction of data carousels. I explain why these updates are essential and how they can benefit your campaigns. I also provide insights on the Search Partner Network and why you should opt out of Display Partners. Watch this video to stay informed and make the most out of your Google Ads strategy.
00:00 Google mysteriously pausing ad groups
02:53 Resource issue with Google Gemini
05:02 Google Ads Search Partner Network
Monday Feb 19, 2024
Monday Feb 19, 2024
In the podcast, I discuss the recent 30% tax on iOS devices for boosts, impacting costs significantly. Additionally, I highlight the positive impact of Pinterest inventory on Google ads and the availability of Google TV inventory for purchase. I share insights on buying upper funnel video inventory on Google TV and the benefits of connected TV advertising.
00:00 iOS fee Impact
02:23 Upper Funnel Video Inventory on Google TV
04:10 Pinterest Ads on Google Insights
Monday Feb 12, 2024
Monday Feb 12, 2024
In its Gemini update, Google has just released new AI tools for ad content customization. This game-changing update will allow advertisers to create even more personalized and effective ads on Google.
In this podcast, I discuss the recent release of AI tools for headlines, descriptions, keywords, and images by Google as part of the Gemini AI project. I provide insights into the customization of assets based on keyword relevance and share my thoughts on the generated ad content. #GoogleUpdate #GoogleGemini #GoogleAds #NewGoogleAIGemini
00:00 Introduction
01:42 Brand terms and non-brand phrase match
03:28 Dynamic insertion for geolocation
05:32 Image review
07:41 Future expectations and Google's responsibility
- YouTube Vlog: Google reveals AI tools for ad content customization: Gemini Update
- YRV Dynamics Medium
- YRV Dynamics LinkedIn
- YRV Dynamics IG
- YRV Dynamics Site
Monday Feb 12, 2024
Monday Feb 12, 2024
In this podcast, I explain the different smart bidding strategies of Google ads and their pros and cons. I discuss the importance of aligning the right goal with the right bidding strategy and provide examples of when to use each strategy. I also emphasize the need for conversion tracking and its impact on the algorithm. Stream this podcast to gain a better understanding of Google ads' smart bidding and how it can optimize your ad campaigns:
00:00 Introduction to Google Ads Smart Bidding Strategies
03:29 Smart Bidding and Conversions
06:06 Enhanced Cost Per Clicks
13:02 Maximum Clicks
- YouTube Video: Unlocking the Secrets of Smart Bidding Strategies
- Medium Article: Unlocking the Secrets of Smart Bidding Strategies
- YRV Dynamics LinkedIn
- YRV Dynamics IG
- YRV Dynamics Site