PPC with YRV Dynamics

Retainer vs. Hourly

Yousaf Yunes discusses the ongoing debate between retainers and hourly rates in the context of PPC (Pay-Per-Click) advertising. He emphasizes the importance of focusing on results rather than hours worked, arguing that clients often undervalue the expertise required for effective advertising. Yousaf shares insights on how retainers can provide better value and results for clients, as they allow for the involvement of experienced professionals and resources. He also highlights the pitfalls of opting for lower hourly rates and the potential consequences of hiring less experienced individuals.

takeaways

• Retainers should focus on results, not hours worked.
• Clients often lose sight of the value of expertise.
• Lower hourly rates may lead to subpar results.
• Investing in a retainer can yield better outcomes.
• Experience and proven results are crucial in PPC.
• Retainers allow for the involvement of a skilled team.
• Understanding client needs is key to setting retainers.
• A good retainer can be a cost-effective solution.
• Management fees are a necessary investment for scaling.
• Choosing the right professional is essential for success.

 

titles

• The Retainer Revolution: Why Results Matter
• Hourly Rates vs. Retainers: The Ultimate Showdown

Sound Bites

• "You should be focused on results."
• "That's a hell of a retainer, right?"
• "You have to pay a retainer."

Chapters

00:00 The Retainer vs. Hourly Debate

09:29 Understanding the Value of Expertise in PPC

 

 

keywords: retainers, hourly rates, PPC, client management, advertising, business strategy, results-driven, Upwork, Fiverr, marketing

Experts Charge Expert Rates

Yousaf Yunes addresses the increasing inquiries about breaking into PPC and paid ads, particularly in light of economic challenges. He emphasizes the importance of expertise, mentorship, and understanding conversions in advertising. Yousaf discusses the value of certification and continuous learning, advocating for a professional approach to advertising services. He also highlights the need for building trust through case studies and proven results to command expert rates in the industry.

takeaways

• The demand for PPC skills is rising due to economic shifts.
• Expertise in advertising is crucial for success.
• Understanding conversions is key to effective ad campaigns.
• Ads are easy to set up, but true expertise is rare.
• Charging expert rates requires proven expertise and results.
• Certification can differentiate you in a competitive market.
• Continuous learning is essential in the ever-evolving ad landscape.
• Building trust with clients is vital for long-term success.
• Case studies are important for showcasing your skills.
• Mentorship can accelerate your learning and growth in PPC.

titles

• Navigating the PPC Landscape: A Guide to Success
• Mastering Paid Ads: The Path to Expertise

Sound Bites

• "How do I break into PPC?"
• "Prove you had the chops."
• "Be an expert."

keywords: PPC, paid ads, Google Ads, Meta Ads, advertising agency, expertise, certification, conversions, analytics, mentorship

Chapters

00:00 Breaking into PPC and Paid Ads

03:05 The Importance of Expertise in Advertising

05:52 Understanding Conversions and Advanced Techniques

08:34 The Value of Expert Rates and Retainers

11:28 Certification and Continuous Learning in Advertising

14:17 Building Case Studies and Proven Results

What Goals Will You Follow Through in 2025

Yousaf Yunes discusses the importance of setting clear goals for the new year, focusing on taxes, contracts, and client satisfaction as key areas for business success. He emphasizes the need for effective scaling and the importance of having a reliable team to manage operations. Yousaf also highlights the significance of taking actionable steps towards fulfilling promises made to oneself and the business, ensuring progress throughout the year.

 

 

takeaways

• Reflect on areas of improvement for the new year.
• Prioritize taxes and contracts in business planning.
• Scaling requires delegation and trust in your team.
• Client satisfaction is crucial for long-term success.
• Start small to fulfill promises made to your business.
• A good tax advisor can significantly reduce expenses.
• Contracts are essential for protecting your business.
• Being above ground allows for better business management.
• Happy clients are more valuable than high-paying adversarial ones.
• Take immediate action to start the process of improvement.

titles

• Navigating Business Goals for 2025
• The Crucial Role of Taxes and Contracts

Sound Bites

• "You have to feed your babies, guys."
• "What did you promise your business?"
• "You can't do it all, guys."

Chapters

00:00 Reflecting on Business Goals for the New Year

02:53 The Importance of Taxes, Contracts, and Protection

05:34 Scaling Your Business: Trusting Your Team

08:20 Client Satisfaction: The Key to Business Success

11:22 Taking Action: Fulfilling Promises to Your Business

 

keywords

business goals, taxes, contracts, client satisfaction, scaling business, new year resolutions, entrepreneurship, financial planning, business relationships, project management

Viral Coverage From the LA Fire

Yousaf Yunes discusses the impact of viral media coverage on political figures, particularly focusing on Gavin Newsom and the response to California's ongoing fires. He contrasts authentic, raw moments captured by media with the manufactured responses of politicians, emphasizing the importance of genuine leadership in times of crisis. Yousaf critiques the political landscape in California, calling for a reevaluation of leadership roles and accountability.

takeaways

• Viral moments can reveal the true character of leaders.
• Authenticity in media coverage resonates more than scripted responses.
• Politicians often struggle to respond to real-time crises.
• Social media can amplify both positive and negative aspects of leadership.
• Genuine leadership is crucial during emergencies.
• Filtered moments can make politicians appear disconnected.
• The public's response to leadership is shaped by media portrayal.
• California's political landscape is under scrutiny due to recent events.
• Criticism of leadership is necessary for accountability.
• There is a call for change in political leadership in California.

Sound Bites

• "It's amazing how these have taken off."
• "It looks so stretched, it looks weird."

Gavin Newsom, media coverage, viral moments, political leadership, authenticity, social media, public response, California fires

Chapters

00:00 Viral Coverage and Media Dynamics

05:35 Authenticity vs. Manufactured Moments

10:13 Critique of Political Leadership

TikTok: How did We Get to this Point

Yousaf Yunes discusses the complexities surrounding TikTok's ownership and its implications for users in the United States. He highlights the differences in how TikTok is perceived and used in China versus the U.S., the challenges of foreign ownership of social media platforms, and the potential future of content creation in a landscape increasingly focused on national security and digital privacy.

takeaways

• TikTok was originally known as Musically and is owned by ByteDance.
• The app serves different purposes in China and the U.S.
• There are concerns about data being funneled back to China.
• The U.S. government has pressured TikTok to sell due to security concerns.
• Elon Musk's acquisition of Twitter highlights issues with bot accounts.
• The media often refers to 'Chinese state officials' rather than ByteDance executives.
• The reluctance to sell TikTok raises questions about hidden data practices.
• Content creators need to consider the longevity of the platforms they use.
• The rise of U.S.-owned platforms may shift user preferences.
• Investing in content creation requires awareness of platform ownership.

Sound Bites

• "They didn't do jack shit."
• "It's known for its dances."
• "That's like really unpatriotic."

Chapters

00:00 The TikTok Dilemma: Ownership and Control

10:58 The Future of Content Creation and Platforms

LA Fires and Lessons in Failure

Yousaf Yunes shares his personal experiences and reflections during the recent fires in Hollywood. He discusses the impact of the fires on the community, the response from local authorities, and the importance of preparedness in the face of emergencies. Yousaf emphasizes the need for accountability among leaders and the significance of community support during crises. He concludes with thoughts on resilience and the lessons learned from the experience.

takeaways

• Witnessing the fires was a surreal experience.
• Community support is crucial during emergencies.
• The lack of police presence during the evacuation was alarming.
• Preparedness is essential for personal safety.
• Government accountability is necessary in crisis management.
• Fire hydrants should always be functional during fire season.
• It's important to help neighbors in need during disasters.
• Leadership failures can exacerbate emergency situations.
• Resilience is built through preparation and community support.
• Personal reflections can lead to greater awareness and action.

KWs

• Hollywood fires, community response, government accountability, personal reflections, leadership failures, fire safety, Los Angeles, emergency preparedness, resilience, local politics

Sound Bites

• "It felt like I was an ashtray."
• "I was calm and I really..."
• "I had to focus on work."
• "This is Los Angeles, guys."
• "Thank you for listening."

Chapters

00:00 Introduction and Personal Reflections on the Fires

02:54 Observations During the Fire Incident

05:47 Community Response and Personal Responsibility

12:05 Government Accountability and Leadership Failures

23:52 Concluding Thoughts on Preparedness and Resilience

The Media Landscape: A Shift in Power

Yousaf Yunes discusses the shifting landscape of media, contrasting traditional media with new media, particularly in the context of political advertising and digital marketing. He emphasizes the importance of digital platforms like YouTube and podcasts for effective audience engagement and targeting. Yunes critiques the reliance on traditional media, highlighting the inefficiencies and declining effectiveness of television advertising. He also explores the implications of these changes for businesses and marketers, urging them to adapt to the new media environment to remain competitive.

takeaways

• Digital marketing is essential for modern businesses.
• Traditional media is losing its effectiveness.
• Engaging content on platforms like YouTube is crucial.
• Targeting specific audiences can yield better results.
• The shift to digital is reshaping advertising strategies.
• Younger audiences prefer digital content over traditional media.
• Sports viewership is declining due to streaming changes.
• Creating content is a free opportunity for businesses.
• Podcasts and social media are powerful marketing tools.
• Understanding audience behavior is key to successful marketing.

 

Sound Bites

• "The blue team spent like two billion."
• "YouTube is almost like LinkedIn now."
• "YouTube is huge for B2B marketing."

Chapters

00:00 The Evolution of Media: Traditional vs. New

06:51 The Power of Digital Marketing

12:06 Targeting and Engagement in the Digital Age

18:07 The Future of Media Consumption

Mastering HVAC Leads: Google and Meta Strategies

In this conversation, Yousaf Yunes discusses effective advertising strategies for HVAC services, focusing on Google Ads and Meta Ads. He emphasizes the importance of optimizing ad campaigns, using local and long-tail keywords, and the role of CRM in lead scoring. The discussion also highlights the significance of organic reach through platforms like YouTube and the necessity of tailored landing pages for different service areas.

takeaways

• Limit your conversion mixing in Google Ads.
• Break out call ads from submit lead forms.
• Use local keywords for better targeting.
• Dynamic keyword insertion can enhance ad relevance.
• Lead scoring helps identify quality leads.
• Negatively target job-related keywords to avoid spam.
• Use compelling creative for Meta Ads.
• YouTube is a powerful tool for organic reach.
• Multiple landing pages can improve local SEO.
• Business is local; focus on community engagement.

titles

• Mastering HVAC Advertising: Google and Meta Strategies

 

Sound Bites

• "Make sure you break out your call ads."
• "Lead scoring is huge, my friends."
• "Business is local, old business."

Chapters

00:00 Introduction to HVAC Advertising Strategies

02:53 Optimizing Google Ads for HVAC Services

05:47 Leveraging Meta Ads for HVAC Marketing

11:54 The Importance of Organic Reach and CRM in HVAC

15:09 Final Thoughts on HVAC Marketing

The Price of Being Nice to Your Competition

Yousaf Yunes shares his experiences and insights on the importance of kindness, mentorship, and maintaining positive relationships in the business world. He discusses various interactions with individuals seeking help, the misunderstandings that can arise from offers of assistance, and the value of helping competitors. Yousaf emphasizes that generosity and a warm heart can lead to unexpected opportunities and connections, while negativity can have lasting consequences. He encourages listeners to keep an open door for collaboration and support, regardless of past experiences.

takeaways

• If you're asking a bunch of strangers for advice, you're probably not ready.
• Helping others can sometimes be misinterpreted as self-promotion.
• It's important to check in with those you've helped.
• Not everyone understands the value of kindness.
• Helping your competitors can lead to unexpected business opportunities.
• People may not know how to respond to genuine offers of help.
• Maintaining a positive attitude is crucial in business relationships.
• Generosity can lead to long-term connections and opportunities.
• Negativity can have lasting consequences in professional circles.
• Always be kind and open to helping others, as it will come back to you.

titlesThe Misunderstood Mentor: Navigating Online Help

Sound Bites

• "You're probably not ready."
• "No door is ever shut."
• "You need to embrace them with love."

Chapters

00:00 Navigating Online Interactions and Misunderstandings

04:56 The Importance of Helping Others in Business

12:16 The Value of Kindness and Open Doors

17:26 Consequences of Negativity and Toxicity in Professional Relationships