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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Tuesday Jul 30, 2024
Tuesday Jul 30, 2024
In this video, Yousaf delves into the crucial aspects of PPC optimization for conversions, emphasizing the pitfalls of focusing solely on max clicks. Yousaf highlights the prevalence of bot traffic and the importance of avoiding arbitrage strategies. Action is urged towards optimizing for conversions from the outset to enhance campaign effectiveness. Yousaf is the CEO and founder of YRV Dynamics.
00:00 Introduction to PPC Optimization
03:41 Bot Traffic Concerns
05:53 Impact of Spam Traffic
07:42 Importance of Landing Page View
13:13 Analyzing Engagement Metrics
17:03 Avoiding Add to Cart Abandonment
Our official link.tree: Link to our whatsapp group, YouTube channel, etc...
Monday Jul 15, 2024
Monday Jul 15, 2024
In this video, Yousaf Yunes, CEO and Founder of YRV Dynamics, provides a detailed walkthrough of Google Shopping Campaigns, including how to connect them to various platforms like Google Ads, Google Analytics, and Google Merchant Center. Yousaf explains the concept of Pmax Shopping Campaigns and the importance of setting up feed ads correctly. Additionally, Yousaf emphasizes the significance of using Shopify for e-commerce stores and offer insights based on personal experiences. Viewers are guided on setting up campaigns, connecting platforms, and ensuring data accuracy to optimize their Google Shopping strategies.
00:00 Introduction to Google Shopping Campaigns
04:41 Exploring Google Merchant Center
07:24 Building Ad Campaigns
09:18 Client Involvement and Quality Control, Final Steps and Closing Remarks
Link.Tree: https://linktr.ee/yrvdynamics
Monday Jul 15, 2024
Monday Jul 15, 2024
In this video, Yousaf explains the intricacies of setting up phone call ads campaigns, focusing on the Google ads component and the importance of structuring campaigns as lead campaigns. Yousaf demonstrates the process step by step, emphasizing the need for clarity and specificity in campaign settings. Yousaf Yunes is CEO and Founder of YRV Dynamics, a full-service ad agency.
00:00 Introduction to Phone Call Ads Campaigns
02:06 Setting Up Call Extensions
05:42 Ensuring Lead Campaign Structure
12:08 Conversion Actions and Goals
Link.Tree: https://linktr.ee/yrvdynamics
Saturday Jul 13, 2024
Saturday Jul 13, 2024
Interview with YouTube Creator: Jaden Camacho-White
- His channel can be found in this YT link: https://www.youtube.com/@jcDUBSS
- Jaden Kamacho White is a YouTube content creator and entrepreneur who has transformed his passion for digital media into a larger movement, inspiring and educating fellow creators.
- He heads the YouTube channel JC Dubs, which has given rise to the Digital Renaissance creators community and the Small YouTuber Monetization movement.
- Jaden's mission is to turn spiritual creators into spiritual entrepreneurs through coaching and educational content.
- His journey began at a young age, with a deep-seated ambition to achieve great things.
- Despite facing challenges and inconsistencies over the years, Jaden's dedication to his craft and unwavering belief in his purpose have led to significant growth and success.
Establish a Successful Community by Creating Engaging Content, Building a Community, and Monetizing the Channel Effectively
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Define Your Vision:
- Determine the purpose and goals of your YouTube channel.
- Identify your target audience and niche.
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Create Engaging Content:
- Develop a content strategy that aligns with your vision.
- Plan and script your videos to ensure clarity and engagement.
- Use high-quality equipment for filming and editing.
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Build a Community:
- Establish a community around your channel by engaging with viewers through comments and social media.
- Consider creating a free community platform to nurture relationships with your audience.
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Monetize Your Channel:
- Offer coaching or educational content to turn viewers into clients.
- Consider creating a paid community for more exclusive content and services.
- Use free community platforms as a funnel to attract potential clients.
Cautionary Notes
- Avoid inconsistency in uploading videos as it can hinder channel growth.
- Be mindful of substance use that may impact your productivity and content creation.
Tips for Efficiency
- Develop a strong self-image as a CEO or founder to instill confidence in your brand.
- Take small steps consistently to build discipline and achieve long-term goals.
- Embrace blind faith in your vision and trust in the process to overcome challenges.
- Believe in the value of your services to attract and retain clients effectively.
- Consider physical relocation to a vibrant community like New York City to network with like-minded creators and entrepreneurs.
Interview Breakdown
- Introduction (00:01)
- Turning Spiritual Creators into Entrepreneurs (00:21)
- Jaden’s Early Business Aspirations (00:49)
- Influence and Inspiration from Humza (02:31)
- Pursuing Videography and Personal Growth (03:46)
- Spiritual Awakening and Daily Consistency (10:55)
- Struggles with Substances and Self-Improvement (20:57)
- Future Plans and Vision for the Community (27:12)
Tuesday Jul 02, 2024
Tuesday Jul 02, 2024
Josh Sanabria, CEO of GoArchitect, discusses his urban planning and technology company that works with government and property owners. They focus on planning facilities and capital expenditures, using big data to analyze finance and enrollment. Go Architect is privately owned and bootstrapped, without venture funding. They have developed partnerships with other firms and offer a software tool called Engage for community engagement. They aim to be a leader in their niche and prioritize collaboration over competition.
- Interviewed by Yousaf Yunes: CEO/Founder of YRV Dynamics
-Go Architect is an urban planning and technology company that works with school districts and government offices.
-Focus on planning facilities and capital expenditures, using big data to analyze finance and enrollment.
- GoArchitect is privately owned and bootstrapped, without venture funding.
-Partnerships with other firms and offer a software tool called Engage for community engagement.
-They prioritize collaboration over competition and aim to be a leader in their niche.
Chapters
00:00 Introduction and Overview of GoArchitect.com
02:39 The Journey and Funding of GoArchitect.com
05:22 Navigating the Challenges of the COVID-19 Pandemic
08:10 Building a Tech Product without Venture Capitalist Funding
11:42 Expanding Services and Partnerships in the Architecture Industry
20:55 Competition, Networking, and the Blue Ocean Strategy
23:55 Government Contracts and Fostering Partnerships
Enagage link (referenced by Josh)
Link.Tree (contains all YRV Dynamic links)
Sunday Jun 30, 2024
Sunday Jun 30, 2024
Demand Gen campaigns, formerly known as Discovery campaigns, are a lesser-known type of Google ad that incorporates Gmail and YouTube. They are a good strategy for warming up campaigns and driving traffic to a website. Demand Gen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display. Lookalike audiences are available only on DemandGen. It also allows for product feed campaigns on YouTube, Gmail remarketing, and importing GA4 audiences. Carousel ads should have consistent image dimensions. Demand Gen is a valuable tool for remarketing and driving conversions.
- DemandGen campaigns are a lesser-known type of Google ad that incorporates Gmail and YouTube.
-They are a good strategy for warming up campaigns and driving traffic to a website.
- DemandGen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display.
- Lookalike audiences are available only on DemandGen.
- It also allows for product feed campaigns on YouTube, Gmail remarketing, and importing GA4 audiences.
- Carousel ads should have consistent image dimensions.
- DemandGen is a valuable tool for remarketing and driving conversions.
Chapters
00:00 Introduction to DemandGen Campaigns
01:25 Utilizing Lookalike Audiences and Product Feeds
09:56 Optimizing with GA4 Audiences and Conversion Value
16:25 Driving Sales and Reaching a Wider Audience
Saturday Jun 29, 2024
Saturday Jun 29, 2024
Yousaf discusses the importance of mentorship and professional development in PPC (pay-per-click) advertising in this conversation. He emphasizes that passing certification exams is just the beginning and that practical experience and ongoing learning are crucial for success.
He encourages listeners to join his WhatsApp group for support and advice. He recommends seeking mentorship and working at an agency to gain hands-on experience. He also highlights the significance of being a professional in the industry and the need for qualified and knowledgeable PPC buyers.
Sunday Jun 23, 2024
Sunday Jun 23, 2024
Saturday Jun 22, 2024
Saturday Jun 22, 2024
The conversation revolves around Yousaf discussing Meta Blueprint and its application in the real world. The speaker discusses the importance of understanding what to do after passing the Meta Blueprint test and how it can help in establishing a successful agency. The speaker shares personal experiences and emphasizes the need for case studies, testimonials, and performance results to impress clients. The conversation also touches on the current job market and the importance of having a side hustle and being adaptable in the face of layoffs. The speaker encourages listeners to reach out for support and offers resources like a WhatsApp group and medium articles.
Takeaways
-Meta Blueprint is not just about passing the test, but about the hard work that comes after.
-Case studies, testimonials, and performance results are crucial for impressing clients and securing high-paying gigs.
-Having a side hustle and being adaptable is important in the current job market.
-Establishing an agency and pitching services on platforms like Upwork can provide job protection and income stability.
-Networking and seeking support from others in the industry can be beneficial for professional growth and success.
Chapters
00:00 Introduction to Meta Blueprint
02:24 Personal Story: Helping a Friend Start a Side Hustle
04:49 The Importance of Starting at the Bottom
06:16 Meta Blueprint as a Foundation for Problem Solving
07:42 The Power of Testimonials and Case Studies
09:06 Adapting to Automated Platforms with Meta Blueprint Knowledge
10:36 Starting a Side Hustle for Job Protection
12:01 The Importance of Going the Extra Mile
13:26 The Shift Towards Entrepreneurship
15:17 The Need for Support and Collaboration
YouTube Video of Meta Blueprint: Year 1