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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Monday Jan 22, 2024
Monday Jan 22, 2024
In this podcast, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your client's goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers conversions, portfolio campaigns, max conversion value, and cost per acquisition. Stream this podcast to learn how to optimize your bidding strategies and achieve better campaign results.
- Introduction
- Understanding Smart Bidding
- Real time auction
- Machine learning
- Learning Phase
- SKAG vs. STAG Setup
- Learning and Optimization
- Portfolio Campaigns
- Cost per Acquisition
- Promotions and Targeting
- Conversions, Max Conversions, tROAS, tCPA. Max Clicks, CPC, and clicks.
Links:
Friday Jan 19, 2024
Friday Jan 19, 2024
In this podcast, I explain the importance of match case keywords and negative keywords in search engine marketing. I discuss how AI works in the space, the differences between phrase match, exact match, and broad match, and provide examples to illustrate their usage. I also share tips on using the search terms report to optimize your campaigns and the importance of conducting experiments to find the right keywords. Stream this podcast to understand these concepts better and improve your search engine marketing efforts.
- Introduction
- AI and Single Topic Ad Groups
- Examples of Match Case Keywords
- Understanding Negative Keywords
- Blocking with Phrase and Exact Match
- Importance of the Search Terms Report
- Tips for Optimizing Campaigns
YouTube Video On Match Case & Negative KWs
Thursday Jan 18, 2024
Thursday Jan 18, 2024
Yousaf discusses advanced strategies to boost the performance of your Google Ads campaigns. Covering topics such as single keyword ad groups, quality score, dynamic keyword insertion, display URL paths, and more. Shared tips on using site links, structured snippets, callouts, and price extensions effectively. Stream this podcast to learn how to optimize your campaigns and improve your overall ad performance for Responsive Search Ads
- Precursor to Google Ads
- Single Keyword Ad Groups
- Display URL Paths
- Dynamic Keyword Insertion
- Site Links
- Structured Snippets
- Callouts
- Compelling Headlines and Descriptions
- Dynamic Keyword Insertion Tool
- Multiple RSA Strategies
- Shopping Campaigns
- Conclusion
Saturday Jan 13, 2024
Saturday Jan 13, 2024
In this podcast episode, Yousaf, CEO and Founder of YRV Dynamics, explains the concept of Quality Score in Google Ads and how it affects campaign performance. Yousaf breaks down the three components of Quality Score and discusses the importance of ad relevance, expected click-through rate (CTR), and landing page experience. It also touches on the impact of AI smart bidding and the role of branded keywords. By the end of the podcast, you'll clearly understand how to improve your Quality Score and optimize your Google Ads campaigns.
Wednesday Jan 10, 2024
Wednesday Jan 10, 2024
Discover how location targeting in Google ads works:
Our YouTube video on Discovering the Secret to Geo Targeting with Google Ads.
Stream this podcast to understand better:
- "Nearby" option
- Use of exclusions within Google and geo-location targeting. This also includes excluding in Search.
- Presence and Presence or Interest
- Radius and "Pinning" Understanding final results of geo-targeting
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
A great interview, between YRV Dynamics Founder and CEO Yousaf Yunes and Power My Analytics:
The actual YouTube video can be found here
- Analytics Mastery: Yousaf on using Power My Analytics for stellar ROAS.
- Client-Centric Approach: Understand client problems for tailored solutions
- Visual Communication: Mastering data visualizations for effective client communication
- Advertising Balance: Find the sweet spot between organic and paid channels
- Agency Awareness: Spotting scam agencies and the importance of case studies
- Data-Driven Future: Continuous data monitoring for lasting success.
PPC with YRV Dynamics YouTube Link
Sunday Jan 07, 2024
Sunday Jan 07, 2024
Mastering the Meta Blueprint Exam:
- What is considered passing
- Start early, roughly one month prior
- Learn from the Practice tests
- Retake until you earn a 100% score
- Take the planning exam soon after passing the buying test
Follow our detailed discussion on Medium and YouTube on Mastering the Meta Blueprint Exam:
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.
Saturday Jan 06, 2024
Saturday Jan 06, 2024
Why You Should Be Meta Blueprint Certified
- What is Meta Blueprint
- How can it help people in various PPC situations: agencies, small businesses, and contractors
- Advantages
- No disadvantages
Follow our detailed discussion on Medium and YouTube on Why You Should Be Meta Blueprint Certified:
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.
Saturday Jan 06, 2024
Saturday Jan 06, 2024
As a client, the following are steps you can take to vet and avoid scam PPC agencies & contractors:
- Best places to find a good PPC agency/ contractor
- Vet buyer certifications and credentials
- Access to key leadership/ buyers that are in-platforms
- Access to AI and tech integrations
- Case studies and examples of work
- PPC agency can adapt and help with other compelling issues
- Media spends should be used in your own ad accounts
Follow our detailed discussion on Medium and YouTube on the steps you can take to avoid scam PPC contractors and agencies:
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.