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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Monday Feb 12, 2024
Monday Feb 12, 2024
In its Gemini update, Google has just released new AI tools for ad content customization. This game-changing update will allow advertisers to create even more personalized and effective ads on Google.
In this podcast, I discuss the recent release of AI tools for headlines, descriptions, keywords, and images by Google as part of the Gemini AI project. I provide insights into the customization of assets based on keyword relevance and share my thoughts on the generated ad content. #GoogleUpdate #GoogleGemini #GoogleAds #NewGoogleAIGemini
00:00 Introduction
01:42 Brand terms and non-brand phrase match
03:28 Dynamic insertion for geolocation
05:32 Image review
07:41 Future expectations and Google's responsibility
- YouTube Vlog: Google reveals AI tools for ad content customization: Gemini Update
- YRV Dynamics Medium
- YRV Dynamics LinkedIn
- YRV Dynamics IG
- YRV Dynamics Site
Monday Feb 12, 2024
Monday Feb 12, 2024
In this podcast, I explain the different smart bidding strategies of Google ads and their pros and cons. I discuss the importance of aligning the right goal with the right bidding strategy and provide examples of when to use each strategy. I also emphasize the need for conversion tracking and its impact on the algorithm. Stream this podcast to gain a better understanding of Google ads' smart bidding and how it can optimize your ad campaigns:
00:00 Introduction to Google Ads Smart Bidding Strategies
03:29 Smart Bidding and Conversions
06:06 Enhanced Cost Per Clicks
13:02 Maximum Clicks
- YouTube Video: Unlocking the Secrets of Smart Bidding Strategies
- Medium Article: Unlocking the Secrets of Smart Bidding Strategies
- YRV Dynamics LinkedIn
- YRV Dynamics IG
- YRV Dynamics Site
Saturday Feb 10, 2024
Saturday Feb 10, 2024
In this podcast, YouTube CEO Neil Mohan shares four major updates for YouTube in 2024. He discusses the platform's growth, the number of channels in the YouTube partner program, and the amount of money paid out to creators. Mohan also talks about AI empowering human creativity and introduces new features like Dream Screen, YouTube Create, and auto-dubbing. The podcast provides insights into the future of YouTube and encourages viewers to explore the new tools and opportunities available.
00:00 Introduction
03:09 Dream Screen
05:17 Auto-dubbing
Thursday Feb 08, 2024
Thursday Feb 08, 2024
In this podcast, I share a funny story about a friend who read my articles and watched my videos on Meta Blueprint and how to succeed. I discuss the importance of passing the tests and offer tips on Meta planning, buying, and creating a business. I also emphasize sharing knowledge with your team and positioning yourself as a leader. Additionally, I touch on the benefits of offering services like organic, creative, and Shopify tech. Stream this podcast to boost your career and agency.
00:00 Introduction: Meta Blueprint Goal Discussion
02:40 Lift Your Team Up
04:32 Training Program
06:24 Tracking Errors
08:48 Targeting Larger Clients
13:18 Expanding Your Business
Saturday Feb 03, 2024
Saturday Feb 03, 2024
In this podcast, I discuss the concept of smart campaigns in Google Ads. I explain what smart campaigns are and their limitations and advise on whether to use them. I also highlight the different objectives achieved through smart campaigns, such as driving calls, website sales, lead magnets, and branding. Unfortunately, smart campaigns have limited control over creative elements and no A/B testing capabilities. I recommend smart campaigns for small businesses as a starting point for those new to Google Ads.
00:00 Starter campaigns
01:52 Optimization limitations
03:32 Limitations and frustrations
05:20 Branching out and deeper analytics
08:18 Recommendation for small businesses
Friday Feb 02, 2024
Friday Feb 02, 2024
In this podcast, I discuss the latest PPC industry trends and new paid search and social placements. I also mention upcoming interviews with industry experts, which will be happening in a few months. Watch to stay updated and gain insights on leadership strategies and client acquisition. Key subjects with this update is: Google's Gemini AI, Meta Broadcast Channels and the upcoming Google Cookie Removal for 2024
00:00 Introduction
02:18 Gemini AI
05:20 Meta Broadcast Channels
07:28 Google Cookie- Apocolypse Enhanced Conversions
Thursday Feb 01, 2024
Thursday Feb 01, 2024
An overview of Google Ads conversions and how to set them up. I explain the different types of conversions, such as websites, phone calls, and imports, and discuss conversion attribution methods. I also cover the four options in Google Tag Manager for conversion tracking: conversion linker tag, Facebook tag, GA4 event tag, and Google Ads conversion tag. Additionally, I touch on the importance of Google Enhanced Conversions and checking the user ID data in the data layer.
00:00 Introduction
02:41 Developing Conversion Names
04:46 Facebook Tag
06:47 Checking for Double Fires
10:43 Checking User ID in Data Layer
12:32 Follow Us on Podcasts and YouTube
Links:
Monday Jan 22, 2024
Monday Jan 22, 2024
In this podcast, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your client's goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers conversions, portfolio campaigns, max conversion value, and cost per acquisition. Stream this podcast to learn how to optimize your bidding strategies and achieve better campaign results.
- Introduction
- Understanding Smart Bidding
- Real time auction
- Machine learning
- Learning Phase
- SKAG vs. STAG Setup
- Learning and Optimization
- Portfolio Campaigns
- Cost per Acquisition
- Promotions and Targeting
- Conversions, Max Conversions, tROAS, tCPA. Max Clicks, CPC, and clicks.
Links:
Friday Jan 19, 2024
Friday Jan 19, 2024
In this podcast, I explain the importance of match case keywords and negative keywords in search engine marketing. I discuss how AI works in the space, the differences between phrase match, exact match, and broad match, and provide examples to illustrate their usage. I also share tips on using the search terms report to optimize your campaigns and the importance of conducting experiments to find the right keywords. Stream this podcast to understand these concepts better and improve your search engine marketing efforts.
- Introduction
- AI and Single Topic Ad Groups
- Examples of Match Case Keywords
- Understanding Negative Keywords
- Blocking with Phrase and Exact Match
- Importance of the Search Terms Report
- Tips for Optimizing Campaigns
YouTube Video On Match Case & Negative KWs