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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes

Thursday Aug 08, 2024
Data Layer Tool Review: Sublimetrix
Thursday Aug 08, 2024
Thursday Aug 08, 2024
Yousaf explores the Data Layer Chrome Extension Tool by Sublimetrix, a must-have for digital marketers and data analysts. This tool excels at tracking key events like add-to-carts and initiate checkouts, particularly within Shopify checkout pages. (link below)
Highlights:
Shopify Compatibility: Seamlessly integrates with Shopify checkout pages, accurately tracking and reporting data.
Real-time Data Viewing: View JSON and JavaScript events in real-time, perfect for debugging and ensuring data accuracy.
Caveats:
Purchases Not Yet Tested: Awaiting a controlled environment to test purchases.
Unpaid Review: This review is unbiased, based on my personal experience.
00:00 Introduction to Supplometrics
02:13 Product Page Overview
04:27 View Cart Option
06:01 Exploring Different Pages
Sublimetrix link:
https://chromewebstore.google.com/detail/datalayer-checker/ffljdddodmkedhkcjhpmdajhjdbkogke?hl=en

Thursday Aug 08, 2024
Google Loses Anti-Trust Lawsuit
Thursday Aug 08, 2024
Thursday Aug 08, 2024
In this video, Yousaf Yunes discusses the recent legal decision regarding Google's monopoly in search ads. The court found Google to be monopolistic, violating the Sherman Act. This decision has significant implications for the tech industry and competition. No specific action is requested from viewers.
Yousaf is the CEO and founder of YRV Dynamics. Click the below link.tree to view the YRV Dynamics YouTube Channel or join our WhatsApp channel for free access to Yousaf and becoming part of the YRV Dynamics community.
00:00 Introduction
02:26 Financial Implications
03:56 Tech Industry Changes
06:22 Competition Trends

Tuesday Jul 30, 2024
Google Keyword Planner Mastery
Tuesday Jul 30, 2024
Tuesday Jul 30, 2024
Yousaf delves into the functionalities of the Google Keyword Planner and the Ads Transparency Center. He explains how the Keyword Planner aids in trend analysis and bid estimation, while the Ads Transparency Center offers insights into ad placements and competitor analysis. Viewers are encouraged to utilize these tools for strategic planning and client success. Yousaf Yunes is the CEO and Founder of YRV Dynamics.
00:00 Introduction to Google Keyword Planner
03:27 Focus on New Keywords
05:22 Forecasting with Keyword Planner
Our official Link.Tree: Links to our WhatsApp group, YouTube and LinkedIn

Tuesday Jul 30, 2024
Stop Using Max Clicks
Tuesday Jul 30, 2024
Tuesday Jul 30, 2024
In this video, Yousaf delves into the crucial aspects of PPC optimization for conversions, emphasizing the pitfalls of focusing solely on max clicks. Yousaf highlights the prevalence of bot traffic and the importance of avoiding arbitrage strategies. Action is urged towards optimizing for conversions from the outset to enhance campaign effectiveness. Yousaf is the CEO and founder of YRV Dynamics.
00:00 Introduction to PPC Optimization
03:41 Bot Traffic Concerns
05:53 Impact of Spam Traffic
07:42 Importance of Landing Page View
13:13 Analyzing Engagement Metrics
17:03 Avoiding Add to Cart Abandonment
Our official link.tree: Link to our whatsapp group, YouTube channel, etc...

Monday Jul 15, 2024
Master Google Shopping Campaigns Fast
Monday Jul 15, 2024
Monday Jul 15, 2024
In this video, Yousaf Yunes, CEO and Founder of YRV Dynamics, provides a detailed walkthrough of Google Shopping Campaigns, including how to connect them to various platforms like Google Ads, Google Analytics, and Google Merchant Center. Yousaf explains the concept of Pmax Shopping Campaigns and the importance of setting up feed ads correctly. Additionally, Yousaf emphasizes the significance of using Shopify for e-commerce stores and offer insights based on personal experiences. Viewers are guided on setting up campaigns, connecting platforms, and ensuring data accuracy to optimize their Google Shopping strategies.
00:00 Introduction to Google Shopping Campaigns
04:41 Exploring Google Merchant Center
07:24 Building Ad Campaigns
09:18 Client Involvement and Quality Control, Final Steps and Closing Remarks
Link.Tree: https://linktr.ee/yrvdynamics

Monday Jul 15, 2024
Secrets to Creating Google Phone Call Ads
Monday Jul 15, 2024
Monday Jul 15, 2024
In this video, Yousaf explains the intricacies of setting up phone call ads campaigns, focusing on the Google ads component and the importance of structuring campaigns as lead campaigns. Yousaf demonstrates the process step by step, emphasizing the need for clarity and specificity in campaign settings. Yousaf Yunes is CEO and Founder of YRV Dynamics, a full-service ad agency.
00:00 Introduction to Phone Call Ads Campaigns
02:06 Setting Up Call Extensions
05:42 Ensuring Lead Campaign Structure
12:08 Conversion Actions and Goals
Link.Tree: https://linktr.ee/yrvdynamics

Saturday Jul 13, 2024
Creator to Entrepreneur: Jaden Camacho-White's Digital Renaissance Journey
Saturday Jul 13, 2024
Saturday Jul 13, 2024
Interview with YouTube Creator: Jaden Camacho-White
- His channel can be found in this YT link: https://www.youtube.com/@jcDUBSS
- Jaden Kamacho White is a YouTube content creator and entrepreneur who has transformed his passion for digital media into a larger movement, inspiring and educating fellow creators.
- He heads the YouTube channel JC Dubs, which has given rise to the Digital Renaissance creators community and the Small YouTuber Monetization movement.
- Jaden's mission is to turn spiritual creators into spiritual entrepreneurs through coaching and educational content.
- His journey began at a young age, with a deep-seated ambition to achieve great things.
- Despite facing challenges and inconsistencies over the years, Jaden's dedication to his craft and unwavering belief in his purpose have led to significant growth and success.
Establish a Successful Community by Creating Engaging Content, Building a Community, and Monetizing the Channel Effectively
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Define Your Vision:
- Determine the purpose and goals of your YouTube channel.
- Identify your target audience and niche.
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Create Engaging Content:
- Develop a content strategy that aligns with your vision.
- Plan and script your videos to ensure clarity and engagement.
- Use high-quality equipment for filming and editing.
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Build a Community:
- Establish a community around your channel by engaging with viewers through comments and social media.
- Consider creating a free community platform to nurture relationships with your audience.
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Monetize Your Channel:
- Offer coaching or educational content to turn viewers into clients.
- Consider creating a paid community for more exclusive content and services.
- Use free community platforms as a funnel to attract potential clients.
Cautionary Notes
- Avoid inconsistency in uploading videos as it can hinder channel growth.
- Be mindful of substance use that may impact your productivity and content creation.
Tips for Efficiency
- Develop a strong self-image as a CEO or founder to instill confidence in your brand.
- Take small steps consistently to build discipline and achieve long-term goals.
- Embrace blind faith in your vision and trust in the process to overcome challenges.
- Believe in the value of your services to attract and retain clients effectively.
- Consider physical relocation to a vibrant community like New York City to network with like-minded creators and entrepreneurs.
Interview Breakdown
- Introduction (00:01)
- Turning Spiritual Creators into Entrepreneurs (00:21)
- Jaden’s Early Business Aspirations (00:49)
- Influence and Inspiration from Humza (02:31)
- Pursuing Videography and Personal Growth (03:46)
- Spiritual Awakening and Daily Consistency (10:55)
- Struggles with Substances and Self-Improvement (20:57)
- Future Plans and Vision for the Community (27:12)

Tuesday Jul 02, 2024
Tuesday Jul 02, 2024
Josh Sanabria, CEO of GoArchitect, discusses his urban planning and technology company that works with government and property owners. They focus on planning facilities and capital expenditures, using big data to analyze finance and enrollment. Go Architect is privately owned and bootstrapped, without venture funding. They have developed partnerships with other firms and offer a software tool called Engage for community engagement. They aim to be a leader in their niche and prioritize collaboration over competition.
- Interviewed by Yousaf Yunes: CEO/Founder of YRV Dynamics
-Go Architect is an urban planning and technology company that works with school districts and government offices.
-Focus on planning facilities and capital expenditures, using big data to analyze finance and enrollment.
- GoArchitect is privately owned and bootstrapped, without venture funding.
-Partnerships with other firms and offer a software tool called Engage for community engagement.
-They prioritize collaboration over competition and aim to be a leader in their niche.
Chapters
00:00 Introduction and Overview of GoArchitect.com
02:39 The Journey and Funding of GoArchitect.com
05:22 Navigating the Challenges of the COVID-19 Pandemic
08:10 Building a Tech Product without Venture Capitalist Funding
11:42 Expanding Services and Partnerships in the Architecture Industry
20:55 Competition, Networking, and the Blue Ocean Strategy
23:55 Government Contracts and Fostering Partnerships
Enagage link (referenced by Josh)
Link.Tree (contains all YRV Dynamic links)

Sunday Jun 30, 2024
Mastering Google Demand Gen Campaigns
Sunday Jun 30, 2024
Sunday Jun 30, 2024
Demand Gen campaigns, formerly known as Discovery campaigns, are a lesser-known type of Google ad that incorporates Gmail and YouTube. They are a good strategy for warming up campaigns and driving traffic to a website. Demand Gen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display. Lookalike audiences are available only on DemandGen. It also allows for product feed campaigns on YouTube, Gmail remarketing, and importing GA4 audiences. Carousel ads should have consistent image dimensions. Demand Gen is a valuable tool for remarketing and driving conversions.
- DemandGen campaigns are a lesser-known type of Google ad that incorporates Gmail and YouTube.
-They are a good strategy for warming up campaigns and driving traffic to a website.
- DemandGen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display.
- Lookalike audiences are available only on DemandGen.
- It also allows for product feed campaigns on YouTube, Gmail remarketing, and importing GA4 audiences.
- Carousel ads should have consistent image dimensions.
- DemandGen is a valuable tool for remarketing and driving conversions.
Chapters
00:00 Introduction to DemandGen Campaigns
01:25 Utilizing Lookalike Audiences and Product Feeds
09:56 Optimizing with GA4 Audiences and Conversion Value
16:25 Driving Sales and Reaching a Wider Audience