PPC with YRV Dynamics

LIVE! Google Ads Workshop and QA

LIVE! Google Ads Workshop with YouTube subscribers. In this conversation, Yousaf Yunes discusses various strategies for optimizing Google Ads, particularly in the medical industry.

He emphasizes the importance of focusing on conversions rather than just clicks, the need for proper tracking and attribution, and the effectiveness of different ad types such as call ads. The discussion also covers the significance of brand advertising and how it can complement non-brand efforts to improve overall marketing performance.

-Max clicks can lead to a high percentage of spam traffic.

-It's crucial to set up conversion tracking for effective Google Ads.

-Optimizing for specific actions, like WhatsApp clicks, is essential

-Medical advertising should focus on high-intent placements.

-Call ads can be a powerful tool for lead generation in the medical field.

-Brand advertising is important for retargeting and reducing acquisition costs.

-Using both brand and non-brand strategies can enhance overall performance.

-Call ads should be set for longer durations to qualify as conversions.

-Understanding your audience's intent is key to successful advertising.

-Continuous testing and optimization are necessary for effective campaigns

Chapters

00:00 Understanding Google Ads Strategies

05:10 Optimizing for Conversions in Medical Advertising

09:51 Effective Ad Types for the Medical Industry

15:09 Navigating Brand and Non-Brand Advertising

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Google's Garage Beginnings

Google’s story began with two Stanford PhD students, Larry Page and Sergey Brin, who shared a curiosity about organizing the vast, chaotic information on the early internet. Despite a rocky start to their friendship, they collaborated to create a revolutionary search engine that could analyze website connections rather than just counting keywords—something no one had tried before. Their 1996 research project, called 'Backrub,' aimed to rank sites by quality, not just keywords. They later renamed it Google, inspired by the word ‘googol,’ representing their vision to organize an endless amount of web data. But there was a catch—they were broke. Working out of a friend’s garage, they poured everything into refining their technology, driven by the mission to make knowledge universally accessible. In 1998, they launched Google Inc., and the internet would never be the same. The accuracy of Google’s search results was a game-changer, sparking a digital revolution and shaping the way we access information today. Yousaf Yunes, CEO and Founder of YRV Dynamics, narrates.

 

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Boosting Real Estate PPC Conversions: Top Tips for Realtors on Google Ads & Lead Nurturing

Yousaf Yunes, CEO and Founder of YRV Dynamics, provides guidance to real estate professionals on creating high-conversion ad campaigns. Here’s a summary of his key points: Ad Objective Selection:

Yousaf discusses the benefits of using the “no objective” option in Google Ads to provide broader placement and creative control. By skipping pre-set objectives, ad buyers can optimize more freely, catering to specific needs and maximizing flexibility in targeting and ad types.

Compelling Ad Copy and Clear Calls to Action: He emphasizes the importance of including strong, direct calls to action (CTAs) in the ad copy, such as encouraging users to schedule a tour or request more information. This helps guide potential clients and makes ads more actionable, enhancing engagement and improving the effectiveness of each click.

Building Personal Authority: Yousaf suggests that realtors showcase their knowledge of the local area in their ads, such as details about schools, amenities, and neighborhood characteristics. This approach demonstrates expertise, building credibility and establishing the realtor as a local authority, which appeals to both buyers and sellers. Effective Storytelling in Property Marketing: He discusses using detailed storytelling to make property ads more engaging, from smaller homes to luxury properties. Through thoughtful narration of property features, ads can hold attention and better connect with viewers. Yousaf also recommends maintaining CTAs throughout videos to maximize opportunities for viewers to take action.

Targeting Based on Key Demographics: He advises realtors to craft ads based on specific local interests, such as proximity to strong school districts, appealing to families and first-time homebuyers. Additionally, he suggests using dynamic keywords like city names in ad copy to further localize the content, which can be particularly effective in promoting auction and foreclosure properties.

Utilizing Lead Magnets: Lead magnets, such as guides and newsletters, act as “silent salespeople,” nurturing potential clients by offering valuable information. Yousaf explains that this strategy builds ongoing engagement, categorizing prospects into Marketing Qualified Leads and Sales Qualified Leads as they interact with content, enabling realtors to differentiate between general interest and highly qualified leads. Ad Funnel Structure and Retargeting Strategy: Yousaf outlines the importance of a structured marketing funnel, including stages for awareness, engagement, and conversion. He highlights that video ads can be especially effective for building initial engagement and retargeting audiences. Through strategic retargeting, realtors can focus on viewers who show sustained interest, increasing the chances of turning these audiences into clients.

CRM Integration for Lead Tracking: Yousaf emphasizes the necessity of a Customer Relationship Management (CRM) system for managing leads effectively. He notes that linking CRM data with Google Ads enables better conversion tracking, as the CRM provides insights into lead behavior and scores them based on engagement levels. This helps realtors target higher-quality leads and continuously refine ad performance. Enhanced Conversion and Feedback Loops: He discusses “enhanced conversion,” a process that connects CRM-tracked actions with Google Ads to allow comprehensive tracking of customer journeys.

This system improves remarketing accuracy, as actions from lead magnet engagement to direct site interactions remain connected. Enhanced conversion enables Google to learn from each interaction, creating a feedback loop that sharpens ad targeting. Encouraging Engagement and Accessibility: Yousaf concludes by inviting viewers to explore additional content and community resources, including a WhatsApp group.

He encourages viewers to reach out with questions, demonstrating a commitment to ongoing support and engagement. In summary, Yousaf recommends a flexible approach to ad objectives, clear CTAs, personalized storytelling, and community-focused content for successful real estate ad campaigns. Integrating CRMs, nurturing leads with informative content, and leveraging retargeting are key strategies he suggests for optimizing conversions and improving ad effectiveness.

 

00:00 - Yousaf begins by addressing the difference between selecting ad objectives in Google Ads and running ads with no specific guidance.

01:00 - Recommends using “without goals guidance” for more flexibility in ad placements and options. 02:30 - Highlights the importance of clear calls to action (e.g., "schedule a tour today") to boost engagement and click-through rates.

04:20 - Suggests including local details like school districts and neighborhood info in ad copy to build trust and appeal to buyers.

06:50 - Explains the role of lead magnets and CRM systems in nurturing leads and creating a feedback loop for optimized targeting.

 

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Agency Motivation: Being the Best (3 Min audio-short episode)

Agency Motivation Discussion with Yousaf Yunes, YRV Dynamics Founder & CEO:

As a PPC agency, what sets us apart is our expertise, certifications, and proven results. In this competitive industry, being the best isn't optional—it's essential. Our Meta Blueprint and Google Ads certifications demonstrate our proficiency, but true success comes from applying this knowledge in our campaigns.

Our case studies highlight how we've boosted conversions, reduced costs, and maximized client returns. Every client interaction is an opportunity to showcase our skills and reinforce why they chose us. Being the best requires constant growth, surpassing expectations, and delivering outstanding results every day.

 

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Boost Your Google Ads' Performance with Dynamic Keyword Insertion: Higher CTR & Conversions

In this conversation, Yousaf Yunes discusses the importance and implementation of Dynamic Keyword Insertion (DKI) in Google Ads. He explains how DKI can enhance ad engagement and conversion rates by automatically incorporating relevant keywords and locations into ad copy. The discussion covers the benefits of DKI, including improved click-through rates (CTR) and conversion rates, as well as practical steps for setting it up. Yousaf also highlights advanced features like countdown timers to create urgency in ads, emphasizing the need for marketers to leverage algorithms for better results.

takeaways

• Dynamic Keyword Insertion can significantly improve CTR and conversion rates.
• Using algorithms allows for real-time ad customization.
• Location targeting enhances relevance for local searches.
• Countdown features can create urgency and drive clicks.
• It's essential to have default text for unexpected search queries.
• Broad match keywords can capture a wider audience.
• Dynamic Keyword Insertion is a tactical approach to marketing.
• Incorporating DKI can streamline ad creation processes.
• Understanding the algorithm is key to effective advertising.
• Marketers should focus on intent-driven strategies.

titles

• Elevate Your Ads with Dynamic Keyword Insertion
• Unlocking the Power of Dynamic Keyword Insertion

Sound Bites

• "It's about using the algorithm to formulate key approaches."
• "You are looking at roughly between a 5 and 15 % higher CTR."
• "This builds buzz and momentum for your sales."

Chapters

00:00 Introduction to Dynamic Keyword Insertion

02:53 Benefits of Dynamic Keyword Insertion

06:02 Setting Up Dynamic Keyword Insertion

08:54 Advanced Features and Strategies

11:44 Conclusion and Call to Action

YouTube Shorts Are Now 3 Minutes Long

Beware the Ides of October! On October 15th, YouTube will release an update extending YouTube Shorts to 3 minutes. This means more storytelling, advertising space, and notable creators joining. The update includes remix features and VEO integration for AI backgrounds, promising exciting content possibilities. Viewers can customize their feed to see less shorts content. Stay tuned for the future of YouTube on YRV Dynamics.

 

00:00 Introduction

01:00 YouTube Shorts Extension

02:09 Remix Feature & Unsplash

03:16 Customizing Feed

03:57 Future Content & Conclusion

 

#youtubeshorts #youtubevideo #googleads

 

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STAG is the Way

In this conversation, Yousaf Yunes discusses the transition from Single Keyword Ad Groups (SKAG) to Single Themed Ad Groups (STAG) in Google Ads. He emphasizes the importance of focusing on conversions rather than quality scores, the limitations of SKAG, and the benefits of using STAG for better management and scaling. Yousaf also highlights the role of dynamic keyword insertion and creative strategies in optimizing ad performance. He concludes with resources for further learning and engagement.

 

• STAG is a more effective approach than SKAG for Google Ads.
• Quality scores are not indicative of conversion success.
• Focus on conversions rather than just high CTR.
• Dynamic keyword insertion can enhance ad relevance.
• Let the algorithm optimize your ad performance.
• STAG allows for better management and scaling of campaigns.
• Use search term reports to refine targeting.
• Creative ad strategies are essential for success.
• B2B lead generation requires a different approach in STAG.
• Resources like Medium articles and podcasts can provide further insights.

titles

• From SKAG to STAG: A New Era in PPC
• Revolutionizing Google Ads with STAG

Sound Bites

• "STAG is the way you should be designing your terms."
• "SEMrush is absolutely exposing your campaign setup."
• "Quality scores do not take into account conversion."

Chapters

• 00:00 The Rise of STAG in Google Ads
• 02:54 Understanding Quality Scores and Conversions
• 05:46 The Limitations of SKAG and the Need for Flexibility
• 08:45 Scaling with STAG: A New Approach
• 12:14  Dynamic Keyword Insertion and Creative Strategies
• 14:52 Final Thoughts and Resources for Success

 

keywords STAG, SKAG, Google Ads, Quality Scores, Conversions, Dynamic Keyword Insertion, PPC Strategies, Machine Learning, Ad Management, Digital Marketing

Search GPT Sneak Peak

In this in video, Yousaf explores SearchGPT by OpenAI. With 10,000 demos now in the hands of early users, SearchGPT is already making waves in the world of search engines. These users are providing invaluable feedback to OpenAI, shaping the future of this innovative tool. But the big question remains—when will SearchGPT be available to the general public? Although an exact date is yet to be confirmed, speculation points towards a 2025 release. In this video, we delve into what this means for the future of search technology, discussing how SearchGPT might be rolled out, and whether it will adopt a subscription-based model similar to ChatGPT 4.0 or offer a free version. We also conduct a live comparison of SearchGPT with existing search engines like Google, Bing, Chat GPT, and DuckDuckGo to see how it stacks up.

00:00 - Introduction: SearchGPT's 10,000 Demo Release

00:33 - Speculating the Public Release: When Will We See It?

01:03 - Bing's Role in Powering OpenAI's Search Capabilities

01:35 - Interface Design: How Does SearchGPT Compare?

03:07 - Live Comparison: SearchGPT vs. Google, Bing, DuckDuckGo

04:19 - SearchGPT’s Clean Interface and User Experience 06:19 - Bing’s Search Results: Evaluating Their Effectiveness

07:23 - DuckDuckGo: A Minimalist Approach to Search

08:59 - ChatGPT vs. SearchGPT: A Detailed Comparison

11:56 - Conclusion: Final Thoughts on the Future of Search Engines

 

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Quality Scores are Useless and Obsolete

In this podcast, we dive deep into the relevance of quality scores in Google Ads and explore whether they're still worth focusing on. Quality scores were once a critical metric for optimizing campaigns, but have they lost their importance in today's fast-evolving digital landscape? We break down the elements that quality scores measure—like landing page experience, click-through rate, and ad relevance—and question whether these pre-click metrics are still the best indicators of success. As the digital advertising world moves towards machine learning and smart bidding, it's crucial to understand what truly drives conversions and where your focus should be. Join Yousaf Yunes (CEO and founder of YRV Dynamics) to discover why quality scores might be holding you back and how you can shift your strategy to get better results by prioritizing conversions over outdated metrics.

Time Markers:

00:00 - When Was the Last Time You Checked a Quality Score?
We start by questioning the last time you looked at your Google Ads quality score and its influence on your decisions.

00:21 - Is Quality Score Still Important?
Reflecting on why I haven't focused on quality scores for years and what that says about their current relevance.

00:47 - What Are Quality Scores Really Measuring?
A breakdown of what quality scores actually measure—landing page experience, CTR, and ad relevance—all pre-click metrics.

01:21 - The Limitation of Quality Scores
Why quality scores don't account for conversions and why that’s a big problem in modern advertising.

02:10 - Why Smart Bidding Outranks Ad Rank
Exploring how smart bidding is more effective than focusing on ad rank, especially when targeting in-market audiences.

03:08 - The Evolution of Landing Pages and Bidding Strategies
A discussion on why Max Clicks is no longer a viable strategy and how to adapt to the current landscape.

05:00 - The Shift from Expanded Text Ads to RSA
Examining the transition from single keyword ad groups to broader, more flexible responsive search ads.

06:23 - The Importance of Multiple Landing Pages
Why having just one landing page is outdated and how multiple pages tailored to different stages of the funnel can increase conversions.

08:07 - Ad Relevancy in the Age of SEMrush
The challenges of maintaining ad relevancy in a world where competitors can easily spy on your strategy through tools like SEMrush.

11:26 - Focusing on Conversions Over Quality Scores
Wrapping up with the most crucial takeaway: prioritize conversions and use smart bidding strategies to achieve your goals.

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