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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Monday Apr 07, 2025
Monday Apr 07, 2025
- YouTube leads in connected TV usage, surpassing traditional networks.
- Subscription numbers are less relevant than actual views.
- Content consumption patterns are shifting towards user-generated content.
- Businesses should leverage YouTube for visibility and engagement.
- YouTube's algorithm favors video completion rates over subscriptions.
- The importance of having a presence on multiple platforms, including YouTube and Instagram.
- User-generated content is becoming increasingly valuable in media.
- Traditional media companies need to adapt to the digital landscape.
- YouTube serves as a powerful search engine for businesses.
- Content quality is crucial for audience retention and engagement.
- "Subs are bullshit. It's all about views now."
- "UGC is in, that's where it is."
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