PPC with YRV Dynamics

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Episodes

Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.

Episodes

3 days ago

We are in a Trust Recession

3 days ago

Yousaf Yunes discusses the current challenges in pay-per-click (PPC) advertising, emphasizing the difficulties in achieving conversions despite the rise of AI tools. He introduces the concept of a 'trust recession' in the advertising industry, where clients are often misled by unqualified service providers. Yousaf highlights the importance of building trust through comprehensive service offerings and the need for advertisers to deliver real results rather than just setting up ads. He also touches on the changing landscape of influencer marketing and course selling, suggesting that community engagement is becoming more valuable.

takeaways

PPC is increasingly challenging due to market saturation.
AI tools have not improved conversion rates significantly.
The advertising industry is experiencing a trust recession.
Many service providers lack the necessary skills to deliver results.
Clients often fall victim to misleading advertising promises.
Building trust requires delivering on promises and results.
Influencer marketing is evolving, with community engagement gaining importance.
Comprehensive service offerings can enhance client trust.
Advertisers must focus on results, not just ad setup.
Trust is essential for long-term client relationships.

Sound Bites

"Communities still work well."
"You have to earn their trust."

Chapters

00:00 The Challenges of PPC in Today's Market

03:06 Understanding the Trust Recession in Advertising

05:55 The Role of Influencers and Course Selling

09:12 Building Trust Through Comprehensive Services

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