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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Monday Sep 08, 2025
Monday Sep 08, 2025
Yousaf discusses the importance of audience signals and segments in optimizing Google search campaigns. He explains how to identify in-market and affinity audiences, the significance of targeting versus observational strategies, and the impact of bid adjustments on campaign performance. Practical examples are provided, with a particular focus on targeting homeowners for roofing services, highlighting the importance of precise audience targeting to enhance conversion rates.
-Audience signals help improve clicks and conversions.
-Google identifies in-market audiences based on search behavior.
-Affinity targeting categorizes users based on interests.
-Bid adjustments can optimize ad spend for specific audiences.
-Negative targeting helps filter out unqualified leads.
-Observational audiences allow for broader data collection.
-Remarketing campaigns can significantly increase CTR.
-Adjust bids based on audience qualification levels.
-Targeting homeowners is crucial for roofing services.
-Regularly review and adjust audience segments for better performance.
Chapters
00:00 Understanding Audience Signals in Google Ads
02:36 Types of Audience Targeting: In-Market vs Affinity
04:42 Optimizing Bids with Audience Segments
07:33 Leveraging Visitor Data for Remarketing
09:57 Targeting Homeowners for Roofing Services
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