PPC with YRV Dynamics

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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.

Episodes

2 days ago

The Battle for TV: The Democratization of Agencies

2 days ago

Yousaf Yunes discusses the competitive landscape of business management, emphasizing the need for constant improvement in client accounts. He explores the evolution of advertising, particularly the shift from traditional media to connected TV and social media platforms. Yousaf highlights the democratization of advertising, allowing smaller agencies and freelancers to compete with larger firms. He also addresses the changing dynamics of advertising budgets and the importance of in-house strategies for businesses.

takeaways

Every day, aim to strengthen client accounts.
A good defense is essential in business strategy.
The advertising landscape is shifting towards digital platforms.
Connected TV offers new opportunities for advertisers.
Budgets are moving from traditional TV to social media.
Smaller agencies can now compete with larger firms.
In-house media buying is becoming more feasible.
Understanding audience targeting is crucial for success.
Disruption in the industry creates new opportunities.
The future of advertising lies in adaptability and innovation.

Sound Bites

"That's a huge amount of control."
"You can even buy audio on Google as well."
"Think about how powerful that is."

Chapters

00:00 The Daily Battle in Business Management

02:33 The Evolution of Advertising and Media Buying

05:31 The Rise of Connected TV and Democratization of Advertising

07:47 The Shift in Advertising Budgets and Industry Dynamics

10:29 The Future of Media Buying and In-House Strategies

keywords: business management, advertising, media buying, connected TV, democratization, advertising budgets, industry dynamics, in-house strategies

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