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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Tuesday Jul 30, 2024
Tuesday Jul 30, 2024
In this video, Yousaf delves into the crucial aspects of PPC optimization for conversions, emphasizing the pitfalls of focusing solely on max clicks. Yousaf highlights the prevalence of bot traffic and the importance of avoiding arbitrage strategies. Action is urged towards optimizing for conversions from the outset to enhance campaign effectiveness. Yousaf is the CEO and founder of YRV Dynamics.
00:00 Introduction to PPC Optimization
03:41 Bot Traffic Concerns
05:53 Impact of Spam Traffic
07:42 Importance of Landing Page View
13:13 Analyzing Engagement Metrics
17:03 Avoiding Add to Cart Abandonment
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