Price Your Agency Like a Professional, Not a Freelancer

In this episode, I break down one of the biggest mistakes agency owners make: undervaluing their work.

We dive into how to think about pricing the right way — not by hours, but by impact, expertise, and responsibility. I walk through what actually goes into a strong retainer: strategy, conversion tracking, reporting, creative oversight, testing, and ongoing optimization. If you’re doing real work, your pricing should reflect it.

I also share how we structure retainers at YRV, why I don’t negotiate pricing, and how chasing small discounts often leads to the worst clients. We talk about when it makes sense to charge more, when to walk away, and why “cheap” clients usually end up being the most expensive.

This episode is a reminder that expert media buying is a skill — not a commodity — and if you don’t respect your own value, no one else will.

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