PPC with YRV Dynamics

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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.

Episodes

Monday Feb 24, 2025

Part II: Mastering Lead Generation Strategies (Google Ads)

Monday Feb 24, 2025

Yousaf Yunes discusses the intricacies of Google Ads and the lead generation process. He breaks down the stages from the initial click to the final booking of a lead, emphasizing the importance of understanding each phase and the role of the client in the conversion process. Yousaf highlights the necessity of using a CRM to manage leads effectively and the importance of optimizing landing pages to improve conversion rates. He also stresses the need for digital marketers to adapt to the evolving landscape of online advertising by investing in the right tools and strategies.

takeaways

The click is the first official hand raising.
You have control over landing page optimizations.
MQL, SQL, and BQL are crucial stages in lead generation.
A CRM helps convert MQLs into SQLs effectively.
Investing in tools is essential for modern marketing.
Understanding the mathematical process is key to success.
You are only responsible for a fraction of the lead process.
Multiple landing pages can significantly improve conversion rates.
Client relationships are vital for successful lead generation.
Adapting to changes in the advertising landscape is necessary.

keywords: Google Ads, lead generation, CRM, MQL, SQL, BQL, landing pages, conversion rates, digital marketing, advertising strategies

titles

Mastering Google Ads: A Step-by-Step Guide
The Lead Generation Journey: From Click to Conversion

Sound Bites

"You have no control over that."
"That's your job."
"You need to fight for a CRM."
"You can lease these out."

Chapters

00:00 Understanding the Google Ads Process

13:09 The Importance of CRM in Lead Generation

20:25 Optimizing Ads and Client Relationships

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