1.3K
Downloads
138
Episodes
Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Thursday Nov 07, 2024
Thursday Nov 07, 2024
Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the journey of Meta's Blueprint certification program from its early days as Facebook Blueprint in 2015 to today's robust Meta Blueprint initiative. This comprehensive talk dives into key developments across the years, such as the introduction of the certification in 2016, the impact of iOS 14 on digital advertising, and the pivotal role of the Conversion API (CAPI) in maintaining ad tracking efficacy. Yousaf highlights the rise of conversion funnels, the effects of the 2020 pandemic on e-commerce behavior, and the 2021 rebranding to Meta Blueprint.
Looking ahead, Yousaf Yunes anticipates exciting advancements, including AI-driven ad copy, improved chatbot integrations for personalized customer engagement, and stronger educational tie-ins with colleges to equip students with in-demand digital marketing skills. Whether you're aiming for Meta Blueprint certification or seeking to understand its industry significance, this discussion is a valuable guide to mastering Meta's evolving advertising landscape.
0:00 - The Origins of Meta Blueprint Certification
2:25 - Certification and Curriculum Evolution
4:48 - The Impact of iOS 14 and Conversion API (CAPI)
6:40 - Future of Meta Blueprint and AI Integration
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.