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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Monday Jan 27, 2025
Monday Jan 27, 2025
- Maximized conversions focus on quantity over quality.
- Conversion value targets higher-end buyers who spend more.
- TROAS optimizes for higher-priced items when available.
- Max conversions are great for learning campaigns before switching.
- TCPA is about targeted cost per acquisition, different from max conversions.
- ATC (Add to Cart) is the first level of consumer engagement.
- Max conversion value leads to high-quality customers.
- Learning happens best with maximized conversions before switching to value.
- Campaigns should be fully learned before switching to conversion value.
- Push for higher conversions with TROAS after learning phase.
- Maximized Conversions vs. Conversion Value Explained
- Understanding TCPA in Digital Marketing
- "ATC is the first level of hand raising."
- "Push for higher conversions with TROAS."
- "TROAS optimizes for higher-priced items."
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