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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Sunday Feb 23, 2025
Sunday Feb 23, 2025
- Leads are often misunderstood and oversimplified.
- Old lead lists are ineffective and spammed.
- Warming up leads is crucial for conversion success.
- Scaling limitations exist with search ads alone.
- Conversion rates depend on effective landing pages.
- Understanding the customer journey is essential.
- Lead qualification stages are vital for tracking success.
- Impression share is not the full picture of visibility.
- Adjusting processes is necessary for achieving bookings.
- Success in lead generation requires a strategic approach.
keywords: lead generation, Google Ads, marketing qualified leads, sales qualified leads, conversion optimization, impression share, digital marketing, small business, advertising strategies, customer journey
- "Leads are not like buying eggs."
- "Soft leads are a dime a dozen."
- "You need to back up the math."
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