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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Friday Jun 21, 2024
Friday Jun 21, 2024
- Getting certified and understanding the vocabulary and formulas are important in the PPC industry.
- There is a lack of barriers to entry in the PPC industry, leading to a need for mentorship.
- Campaign learning involves setting up the correct buying objective, measuring primary and secondary conversions, and gradually optimizing the campaign.
- Each phase of the conversion funnel is important in campaign learning.
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