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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Monday May 26, 2025
Monday May 26, 2025
- Impression Share is crucial for understanding ad visibility.
- Lead generation strategies differ from e-commerce strategies.
- Owning specific keywords in targeted areas is essential.
- Ad rank is influenced by cost per click and quality scores.
- A good impression share for brand terms is 75-80%.
- Conquering brand terms is a cost-effective strategy.
- High impression share without conversions indicates an issue.
- Campaign adjustments should focus on long-term goals.
- Absolute top of page positioning is vital for brand campaigns.
- Quality scores matter less when focusing on conversions.
- Click here to view the video from the YouTube channel
- "Impression Share is the way to go."
- "This is definitely an exception."
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