PPC with YRV Dynamics

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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.

Episodes

Tuesday Dec 03, 2024

If You're Not an Expert, Then Get the F*CK Out

Tuesday Dec 03, 2024

Yousaf Yunes discusses the critical importance of being an expert in one's field, particularly in PPC and digital marketing. He emphasizes the detrimental effects of misrepresentation and the need for proper mentorship and training. The conversation also highlights clients' responsibilities in managing expectations and the importance of following expert recommendations to succeed. Yousaf shares personal anecdotes to illustrate these points and stresses that true expertise is demonstrated through experience and results.

takeaways

Being an expert is crucial in any vocation.
Misrepresentation can harm both individuals and the industry.
Clients must take responsibility for their own success.
Proper mentorship is essential for growth in PPC.
Conversion setup is vital for effective advertising campaigns.
A CRM is necessary for tracking lead quality and behavior.
Expert recommendations should be followed for best results.
You cannot command expert wages without proven expertise.
It's important to set clear expectations with clients.
Expertise is demonstrated through experience and results.

titles

Are You an Expert?
The Dangers of Pretending to Be an Expert

Sound Bites

"Are you an expert in your vocation?"
"You need to level up immediately."
"They didn't do any conversion setup."

Chapters

00:00 The Importance of Expertise in Business

04:35 Consequences of Incompetence in PPC Advertising

09:38 Becoming an Expert: The Path to Success

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