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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes

Monday May 12, 2025
Group M’s Big Move: What It Means for Agencies, Clients & Media Buying
Monday May 12, 2025
Monday May 12, 2025
- Group M is merging agency brands into a single P&L.
- The role of agency brands is evolving to house dedicated client teams.
- Centralizing buying can reduce operational costs.
- Larger clients are increasingly bringing marketing in-house.
- Smaller agencies are becoming more appealing to clients.
- Digital marketing strategies are shifting towards internal management.
- The need for traditional media buying remains strong.
- Agencies must adapt to the changing landscape of client needs.
- The consolidation of agencies may lead to job reductions.
- The future of advertising will see a blend of large and small agency roles.
- "A lot of clients are going internal."
- "TV buying will never go away."
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