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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Saturday May 25, 2024
Google Ads: Primary & Secondary Goal Strategy
Saturday May 25, 2024
Saturday May 25, 2024
In this podcast, Yousaf discusses the importance of identifying primary and secondary goals. He explains how to ensure that all necessary events are firing correctly and how to identify and fix any issues. He also touches on the concept of conversions and the significance of assigning the correct conversion values + primary and secondary goal markers. No specific action is requested from the viewers, but the information provided will help them optimize their conversions via KPIs.
PPC with YRV Dynamics YouTube Channel
PPC with YRV Dynamics Medium Blog
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