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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
- Impression share is crucial for local ads.
- Quality score impacts ad visibility and bidding.
- Brand terms provide an automatic edge in ads.
- Smart bidding can enhance keyword targeting.
- Traffic can be affected by competitors using SEMrush.
- Mid and top funnel marketing are essential for lead generation.
- Impression share is finite, requiring strategic planning.
- Ad relevancy is key to improving quality score.
- Effective keyword targeting can reduce competition.
- Frequency in marketing helps keep brands top of mind.
- "Middle funnel is so important."
keywords: impression share, local ads, ad relevancy, quality score, keyword targeting, SEMrush, smart bidding, lead generation, marketing strategy, funnel marketing
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