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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
Monday Nov 11, 2024
Monday Nov 11, 2024
Yousaf reflects on a podcast episode about the shift away from traditional ad agencies as digital ad buying becomes more accessible for companies, especially on platforms like Google and Meta. Historically, ad agencies played a key role in navigating complex TV ad buys, but today’s PPC (pay-per-click) advertising allows even major brands to handle media in-house, reducing the need for agencies.
Yousaf highlights how digital platforms, from YouTube to podcasts, are increasingly influential, especially for younger audiences who bypass TV. This shift is also evident in political media, where digital channels offer diverse perspectives not always reflected in traditional broadcast media. Yousaf suggests that as audiences shift, digital platforms may need greater representation in political reporting, hinting at the broader evolution of the media landscape.
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