PPC with YRV Dynamics

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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.

Episodes

Saturday Apr 05, 2025

Agency Lead Gen: Focus on Contracts

Saturday Apr 05, 2025

Yousaf Yunes discusses lead generation challenges, emphasizing the importance of organic marketing strategies over paid advertising. He shares his experiences with solicitors in his WhatsApp group and highlights the need for businesses to focus on building contracts rather than just generating leads. Yousaf also stresses the importance of expertise in the industry and the necessity for businesses to understand their audience and market effectively.

takeaways

Organic marketing is more sustainable than paid advertising.
Building a strong online presence through content is key.
Contracts are more valuable than leads in business.
Understanding client needs is crucial for success.
Expertise in the industry is essential for effective marketing.
Many lead generation services do not deliver quality leads.
A well-structured website is important for attracting clients.
Effective communication is vital in business relationships.
Investing in organic strategies can yield long-term benefits.
The digital marketing landscape requires constant learning and adaptation.

Sound Bites

"Organic is a great salesman."
"The industry needs experts."

Chapters

00:00 Introduction to Lead Generation Challenges

03:13 The Power of Organic Marketing

05:56 Understanding Client Needs and Expectations

08:48 The Importance of Contracts Over Leads

11:52 Expertise in the Industry

keywords: lead generation, organic marketing, client expectations, contracts, expertise, digital marketing, SEO, business strategy, content creation, marketing funnels

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